Creating Segments

A Segment is a filtered list of people that have something in common, such as the same Tag, Custom Field, or some other criteria.

When a Segment is created, it dynamically includes and excludes people based on the specified filter criteria. When a person matches the criteria, they are included in the Segment. When a person no longer matches the criteria, they are excluded from the Segment. There is no limit to the number of times a person can be included or excluded from a Segment. A person can be included in multiple segments at the same time without counting towards your billing multiple times.

Create a Segment

Use the People Filter to create, view, and save Segments. Filter Active people to view:

• All active people: All of the people in your account who you can engage with and are billed for.
  
  
• Subscribed people: All active people who are opted-in and able to receive email marketing.
  
  
• Unsubscribed people: All active people who have unsubscribed from commercial marketing emails. These people can still receive transactional emails, trigger workflows, receive Facebook and Instagram advertising, etc.
  
  
• Subscribed or unsubscribed people: All active people who are subscribed and all people who are unsubscribed from commercial marketing emails.
  
  
• Undeliverable people: People who have been marked as undeliverable.
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Filter Criteria

Apply filters to your list to create a new Segment. You can use multiple conditions in a filter. To add additional conditions, click the + sign after and or the + Add an OR filter underneath.

When multiple conditions are separated by AND a person must satisfy each condition to be returned in the segment.

When sets of conditions are separated by OR a person is only required to fulfill one set of conditions to be included in the segment.

Click Refresh to update your list to show only people who fulfill the specified filter criteria.

Click Clear to remove the conditions from the filter. When you clear a filter, all conditions are removed.

To create a new Segment of people:

1. Click People
2. Click Active
3. Click Choose a filter…
4. Specify the segment criteria using the Filter
5. Click Refresh

Save a Segment  

Save segments of people in your account that share common information such as specific Tags, Custom Fields, and other data sets.   

To save a Segment:

1. Click People
2. Click Active
3. Click Choose a filter…
4. Specify the segment criteria using the Filter
5. Click Refresh
6. Click Save Segment
7. Give the Segment a name
8. Click Save Segment

The Segment will be saved under your Saved Segments. To access the saved segments in your account:

1. Click People > Saved Segments

Saved Segments can be sorted by most recent, oldest, A-Z, and Z-A. If no other sort option is selected, the list of segments will appear in alphabetical order.

To select another sort option, click the sorted by drop-down and select from one of the following options:

• Most Recent returns the most recently saved segment in your account by date created.
• Oldest sorts the list by the least recently created segments in your account by date.
• A-Z sorts the list in alphabetical order. The date the segment was created has no impact on this sort option.
• Z-A sorts the list in reverse alphabetical order. The date the segment was created has no impact on this sort option.

Search Saved Segments

To locate a saved segment in your saved Segments:

1. Enter the name of the segment into the search bar
2. Click Enter on your keyboard

If the segment entered does not exist in your account there will be no data to show.

Export a Segment 

To export a saved segment:

1. Go to People > Saved Segments 
2. Select the segment you want to export 
3. Click Actions > Export to CSV 
4. Click Okay 

A CSV file of people in the segment will be emailed to the email address that you've logged in with.

Delete a Saved Segment

When you delete a saved Segment, the people included in the segment will still remain on your list.

To delete a saved segment:

1. Go to People > Saved Segments
2. Locate the Segment and click Delete