Pruning your list will help you maintain a healthy list full of people who want to hear from you. If someone hasn't opened or clicked through your last few emails, there's a good chance they're no longer engaged with your business.
To create a new Pruning Operation:
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Go to People > Bulk Operations
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Click on the + button
- Select Choose a Segment
- Use the People Filter to choose who you would like to prune from your list
- Click Next
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Choose the action Deactivate a Person
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Click Next
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Click Perform Operation
Those people will be moved into an inactive status where you will not be charged for them.
Pruning operations cannot be reversed. Double-check your segment before completing the operations.