Active People

The Active tab displays the Active people in your account.

The following information or features are available:

• Add people
• View Lifetime Value
• Export as a CSV file
• Search for an email address
• Filter People
• View a person’s activity feed
• Merge, Delete, and Deactivate People
• Perform a Bulk Operation

With Active people, you can engage with your customers through

• Hyper-personalized transactional emails
• Multichannel Workflows
• Social media retargeting (Facebook and Instagram)
• Third-party integrations like SMS and direct mail for all people

Active People Filters

Select a filter from the drop-down to refine the list of Active people in your account. Below is a description of each of the Active people filters.

• All active people: All of the people in your account who you can engage with and are billed for.

• Subscribed people: All active people who are opted-in and able to receive email marketing.

• Unsubscribed people: All active people who have unsubscribed from commercial marketing emails. These people can still receive transactional emails, trigger workflows, receive Facebook and Instagram advertising, etc.

• Subscribed or unsubscribed people: All active people who are subscribed and all people who are unsubscribed from commercial marketing emails.

• Undeliverable people: People who have been marked as undeliverable.

Manually Move from Active to Inactive

Manually move people or a person from Active to Inactive with an action in a Bulk Operation, Workflow, or Rule.

When you change an Active person to an Inactive person, you can no longer utilize the following features.

• Engage with the person via transactional or marketing emails
• Record new events, orders, LTV, etc.
• Add them to Facebook Custom Audiences or other third-party applications
• Trigger Automations, i.e. Rules and Workflows

Delete an Active Person

Delete an Active person with an action in a Bulk Operation, Workflow, or Rule. When you delete an Active person they are removed from your account with all of their data.

Export a CSV File of All Active People

Active people exports include the following data:

• Token
• Email address
• Time zone
• Status
• Created at date 
• Confirmed at date 
• Tags
• Custom fields
• Campaigns 
• Referrer
• Landing URL
• IP address
• Lead score
• Lifetime value
• User ID

To export a CSV of all active people:

1. Go to People > Active
2. Click Actions > Export to CSV
3. Click Okay

Once we’re finished preparing your export, we’ll send the CSV to the email address listed under Settings > User Settings. If you don’t receive an email right away, try checking your spam folders. If the email isn’t in your spam folders, reach out to Drip Support.