Lifetime value (LTV) is a key metric to track for any online retailer. LTV predicts the average amount of revenue that a customer will generate over the course of your relationship. Drip’s built-in lifetime value feature makes it easy to track and segment by lifetime value.
View a Person’s Lifetime Value
A person’s lifetime value is displayed on their Profile page.
Each time someone’s lifetime value is updated, you’ll see an Updated lifetime value event in their Events tab.
Updated Lifetime Value Event
The following event properties are included with this event:
- The value property is the amount updated displayed in cents
- The previous_value property is the value before its most recent update displayed in cents
- The source property is the means by which the value was updated
Update Lifetime Value
There are a few different ways to update the LTV of people in Drip.
Drip's Conversion feature automatically updates the LTV of people each time it is triggered. As long as you've added a Default Value to your conversion, it will increment people's LTV by that amount.
Ecommerce and digital payment integrations
Drip has many different ecommerce and payment processor integrations that will automatically update a person’s LTV. Each time someone triggers a purchase the integration will automatically send a value and update a person's LTV in Drip.
Learn more about Drip’s ecommerce and digital payment integrations:
When you upload a CSV file to import or update people in Drip, you can use the
lifetime_value field to add or update a person's LTV. Each row under the
lifetime_valuecolumn would need to be in cents to update the person's LTV (Example: $5.00 would need to be 500).
Segment People by Lifetime Value
You can segment by equals, is less than, is less than or equal to, is greater than, or is greater than or equal to. To segment by LTV:
- Go to People
- Select Lifetime Value > equals > insert a number
- Click Refresh
The segment of people who meet your criteria will be returned.