Activate Support All People

At Drip, we know that the ways people engage, shop, and purchase from your brand vary greatly. Some people are brand loyalists but have never opened an email. Others open all your emails but never purchase.

Our goal is to help you build loyalty and drive more revenue with your customers, no matter the channels they prefer to engage with. Marketers need to be able to build relationships and engage with ALL people, not just those who are subscribed to marketing emails.

Supporting All People allows you to:

• Reach ALL people through third-party integrations like Facebook and Instagram.

• Send personalized transactional emails.

• Trigger behavior-based workflows for unsubscribed people.

In this guide, we’ll walk you through how to turn on the Support All People feature so you can engage with your customers in all channels, as well as what that means for your bill.

Before You Get Started

Here are some things to keep in mind before you turn on Support All People in your account.

• Turning on this feature may increase your bill in the future. Anyone currently under the inactive tab will stay there. Moving forward, anyone who unsubscribes or is marked as undeliverable will be “active.” We won’t automatically deactivate them, but you can use a workflow to deactivate people who are undeliverable or unsubscribed.

• Once you turn on Support All People you can use Bulk Operations to deactivate people who are not valuable. We recommend regularly deactivating unengaged people to maintain good list health and keep expenses as low as possible.

• Adding unsubscribed people will not impact your marketing email deliverability because they will not be receiving those emails. When pruning based on email open activity, Drip will only remove people who aren’t opening emails they actually received. It’s still important to maintain healthy contact points with these people, not abusing the channels like social media and transactional emails.

• Drip will always comply with GDPR and CAN-SPAM regulations. We respect the marketing preferences of consumers—if a person has unsubscribed from marketing emails, Drip will not allow commercial/marketing emails to be sent to them.

• Familiarize yourself with the difference between transactional and marketing email.

Export Inactive People

The first step is to export a CSV file of everyone who’s currently Inactive. This will be helpful if you want to prevent any of these people from re-subscribing in the future.

1. Go to People > Inactive

2. Click Export to CSV

The CSV file will be downloaded to your desktop.

Activate All People

Activating All People will not move everyone under the Inactive tab to Active status under the Active tab.

1. Go to People > Inactive

2. Click Activate All People

3. Click Confirm & Activate to confirm

Deactivate Unsubscribed and Undeliverable People

After you activate Support All People, the number of Active people in your account may increase. Don’t fear! You can deactivate people who are unsubscribed and unengaged and people who are undeliverable to keep your costs down.

• If you want to deactivate a specific subset of people, perform a Bulk Operation and use the People Filter to select who you want to deactivate.

• If you have an OMS or are using our Shopper Activity API, customers who are inactive and then place an order will be reactivated. If you want them to be deactivated again, you can set up an automation to move them back to the inactive state.