Bot Clicks

What Are Bot Clicks?

Bot clicks are automatic interactions with emails, such as automatic opens and link clicks that are not made by your subscriber but by a machine. These automatic clicks could be caused by a security or privacy setting in the subscriber’s inbox. Security scanners will automatically click every link in your email to check for malicious content, while some privacy protection systems (such as Apple's Mail Privacy Protection) preload all links in an email, resulting in open and click metrics.

The Problem With Bot Clicks

While bot clicks don’t directly impact your subscribers, they can cause headaches for marketers. Bot clicks can cause unwanted unsubscribes, falsely enroll subscribers in your automations, and lead to inflated click metrics and revenue attribution inaccuracies. This prevents you from understanding what email content is driving engagement and from making well-informed marketing decisions.

Drip’s Solution to the Bot Problem

Drip has a programmatic way of identifying, isolating, and suppressing clicks and sessions that are created by bots and automatic link-checkers.

You will be able to see how bot clicks are impacting your metrics via the Bot click rate on your Email Metrics page. 

Here you can see the number of bot clicks on all your emails, a set of emails, or a specific Single Email Campaign, Email Series, or Automation email. 

With our programmatic approach, we build:

• Trustworthy Email Metrics:
  • By filtering out bot clicks, your click-through rate (CTR) accurately reflects real human clicks. Trust that the numbers in your metrics reflect legitimate interactions with your emails.
    • Please note: By default, revenue attribution is based on email clicks and on-site interaction. By filtering out bot clicks, your revenue attribution metrics may be affected
• Actionable Insights:
  • Trustworthy Email Metrics means you can measure what boosts interactions and take those insights and apply them to optimize your email content.
• Streamlined Automation & Deliverability:
  • Ensure Workflows and Unsubscribes are only triggered by genuine customer actions. Bot clicks will no longer falsely trigger subscribers into or progress them through automations, nor will they inadvertently unsubscribe them, improving overall email deliverability.