Revenue

Drip identifies who your best customers are and what your best strategies are. The Account Dashboard gives you a snapshot view of your business, including:

• Overall revenue performance
• A visualization of how your customers are moving through the journey to loyal
• Top-performing Drip strategies
• Recommended strategies to drive first and repeat purchase 

Analyze Top-Performing Strategies

Click Strategies and select up to three Workflows, Single Email Campaigns, or Email Series to see their performance on the Revenue Dashboard and Journey.

The Journey will show you which people were added by each strategy during the time frame selected. 

Use the date picker to see a snapshot of:

• Last 7 days (default)
• Last 30 days
• Last 90 days
• This month
• Last month 
• This year
• Custom date range

The date picker will dynamically update the revenue chart, journey, and active strategies in the dashboard. 

Revenue Analytics

Analytics provide at a glance insight into how your marketing strategies are performing. 

• Total Revenue: The gross revenue of the store
• Drip-Attributed: The revenue attributed to a Drip strategy via last-touch attribution

The revenue chart is in real-time. As soon as an order comes through, the associated revenue will display on the chart. To report dashboard analytics, install your JavaScript snippet. 

Customer Journey

See the customer journey with a cohort analysis for 0 Orders, 1 Order, and your best people with 2+ Orders to provide quick insight into your performance of your overall customer base. With this data, you can optimize your marketing strategies to maximize repeat purchases, increase LTV, and grow your base of loyal customers.

Journey Metrics

For each buyer segment you can view the following metrics (affected by the global date picker): 

• New people in each stage
• Avg. time to Xth purchase 
• Change from the prior period
• % of revenue driven by repeat buyers

For example, in the 1 orders segment above, if your date picker is "last 30 days", this reads:

“There were 307 people who made their first purchase in the last 30 days. That is 52% better than you did the 30 days prior.”

Let’s say today is December 1st, the last 30 days would be Nov 1 - Nov 30 and the prior 30 would be Oct 2 - Oct 31.

• 0 purchases: 
  • Current number of people in this stage
  • Number of new people who entered this stage
  • Change from prior period

• 1 purchase:
  • Current number of people in this stage
  • Number of new people who entered this stage
  • Change from prior period

• Your best people: 2+ purchases
  • Current number of people in this stage
  • Change from prior period
  • % of your total people they represent
  • % of revenue driven by repeat buyers
  • Number of new people who entered this stage

Strategies

A Strategy in Drip is a Workflow, Email Series, or Single Email Campaign that you’ve implemented in your account. Click on the Strategy name to go to the corresponding revenue dashboard and view all detailed stats.

The strategies will display the attributed revenue over the time period selected with the global date picker at the top of the dashboard in descending order.