Drip identifies who your best customers are and what your best strategies are. The Account Dashboard gives you a snapshot view of your business, including:
- Overall revenue performance
- Top-performing Drip strategies
- Recommended strategies to drive first and repeat purchase
Analyze Top-Performing Strategies
Click Strategies and select up to three Workflows, Single Email Campaigns, or Email Series to see their performance on the Revenue Dashboard.
Hover your mouse over the revenue chart to see the percentage of revenue driven by a specific strategy.
Use the date picker to see a snapshot of:
- Last 7 days (default)
- Last 30 days
- Last 90 days
- This month
- Last month
- This year
- Custom date range
The date picker will dynamically update the revenue chart and active strategies in the dashboard.
Revenue Analytics
Analytics provide at a glance insight into how your marketing strategies are performing.
- Total Revenue: The gross revenue of the store
- Drip-Attributed: The revenue attributed to a Drip strategy via last-touch attribution
The revenue chart is in real-time. As soon as an order comes through, the associated revenue will display on the chart. To report dashboard analytics, install your JavaScript snippet.
Strategies
A Strategy in Drip is a Workflow, Email Series, or Single Email Campaign that you’ve implemented in your account. Click on the Strategy name to go to the corresponding revenue dashboard and view all detailed stats.
The strategies will display the attributed revenue over the time period selected with the global date picker at the top of the dashboard in descending order.