Add Custom Fields to a person from their profile in your account. When a Custom Field is added directly to a person, the field only applies to that individual person and no other people on your list are affected.
To add a custom field to an individual person:
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Click People
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Enter the person’s email address into the Search by email search bar
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From the person’s profile, click Profile, tags & fields
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Click + Add a custom field
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Enter the Field Identifier
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Enter the Value
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Click Save