Custom fields are represented by a Field Identifier. The value of the Field Identifier is the information that is unique to a person in Drip.
Create Custom Fields to store information that is unique to a person on your list, such as their birthday. Custom fields are case sensitive and can contain only letters, numbers, and underscores. There is a limit of 1000 characters per field. There is no limit to the number of custom fields you can save per person.
To create a new Custom Field:
- Click People
- Click Custom Fields
- Click + New Custom Field
- Enter a field identifier for your new field.
- Click Create Field
Check out our Email Personalization Guide on how to utilize your Custom Fields.