The TLDR; Abandoned cart emails get higher engagement and lead to more purchases than almost every other email sent. Don't miss this chance to increase email opens and order conversions with some simple tweaks!
Improve your open rates
1. Drive urgency:
- Subject: 😱 Oops, you left something behind...
- Pre-header: ...hurry before your cart expires!
2. Overcome objections:
- Subject: We thought this might help 💡
- Pre-header: Reminders about ordering from [brand name]
3. Reinforce the joys of shopping:
- Subject: ⏱ There's still time to place your order
- Pre-header: Those warm fuzzy feelings are just a click away
4. Offer your help:
- Subject: 🙏🏼 I'd love to help you out, {{ subscriber.first_name | default: "friend"}}.
- Pre-header: Here's what you left—and how to get in touch with me!
Improve your conversion rates
- Make your CTAs crystal clear
- Include a FAQ section
- Convey urgency
- Tighten up your branding
- Simplify your copy
- Optimize for mobile
- Make it catchy
- Remember your preheader
- Consider a discount
- Don't stop at one email
Need some concrete real-life examples? Here are 10 cart abandonment emails from Drip customers that we love (and that convert!).
Haute Hijab's Clear CTAs
Subject line: Salem! Did you need some help?
Preheader: It looks like you left some items behind in your cart.
Put your products front and center in abandoned cart emails. Haute Hijab includes large call-to-actions (view and go to cart), to make getting back to your cart easy.
We also love that the copy is friendly and helpful, noting that you can reply to the email with any questions.
Bamboobies's FAQs
Subject line: You forgot your cart…
Preheader: But your cart didn’t forget you!
Address potential roadblocks or questions in your abandoned cart email.
Bamboobies includes a “Got Questions” section in the email, which provides a great way for you to get your questions answered before you even have to ask.
Baltic Born's FOMO
Subject line: Checkout before your item sells out!
Preheader: Your cart items are ready for you!
Create a sense of urgency in your follow-up email. Fear of missing out (FOMO) is real, and Baltic Born drives urgency with their subject line and email copy by letting people know that their pieces have been selling out faster than ever.
Franc's Good Branding
Subject line: You were eyeing these basics…
Preheader: Here’s another look…
We love this abandoned cart email from Franc because it’s branded, and checks all of the best practice boxes:
- Products are front and center.
- Clear “back to my cart” CTA.
- Drives urgency with a reminder that their basics have been selling out regularly.
- Addresses roadblocks and questions with a link to their FAQ.
Ross Street's Simple Copy
Subject line: We saved your cart for you!
Preheader: Head back to it soon.
Ross Street Roasting keeps it short and sweet. There’s nothing wrong with that!
Ippodo Tea's Mobile Layout
Subject line: Complete your Purchase
Preheader: You left items in your cart
Ippodo Tea’s abandoned cart email is simple, effective, and mobile-friendly.
It's super important to optimize your abandoned cart email for mobile; 81% of emails are opened on mobile today.
Dope Coffee's Catchy Copy
Subject line: We saved your cart for you!
Preheader: Head back to it soon.
Use catchy copy. Your copy doesn’t need to be verbose to be eye-catching and play on the abandoned cart concept. Dope Coffee’s abandoned cart email does just that.
Outdoor Vitals's Preheader
Subject line: Did you forget something?
Preheader: By the looks of things, you were about to make a purchase...
Build a well-crafted subject line and preheader. Simple is better in the email and in your subject line + preheader. Outdoor Vitals keeps it simple by asking if you forgot something, not too pushy or demanding.
The Spice House's Discount
Subject line: Your Fresh Spices are Waiting. Save 10% now!
Preheader: Fresh spices shipped straight to your door.
There’s a lot to love about The Spice House’s abandoned cart email (besides the fresh spices).
The eye-catching gif.
The number to call with any questions.
The offer (for first-timers only).
The urgency-driving subject line and preheader.
10/10!
TheSoapery's Double Whammy
Subject line: We want you back!
Preheader: Our ingredients need you!
TheSoapery has two emails in their abandoned cart series; one “we want you back!” and the second “why did you leave us?”. We love the playful subject line and preheader, and the catchy email copy.