Segment by Drip’s predefined events or custom events you’ve recorded in your account. This allows you to send better-targeted emails to people who have performed the same events.
To segment people by Events performed:
-
Go to People
-
Select Performed an Event
-
Select performed the event to return people who have performed the event or did not perform the event to return people who have not performed the event
-
Enter the event name
-
Click Refresh
Now, only people who have performed that event return in the segment.
Not sure which events to apply to the filter? Start with Drip’s predefined events.