Clickable Metrics
Click metrics such as Sends, Recipients, Opens, Clicks, Unsubscribes, Bounces, or Complaints to preview the people behind them, whether they're subscribed, unsubscribed, or inactive.
With each clickable metric, you can:
- View a preview of up to 100 people.
- Perform a quick search within the modal to find a specific email address.
- Export the full list as a CSV
- Export includes people both active and inactive.
- View Segment: Redirect to the People > Active page with a filter set matching the metric chosen.
People who have since been deleted will not populate any list or export.
Email Metrics
Email metrics such as open, click, and unsubscribe rates are tracked for all single campaign emails, whether or not revenue attribution applies.
Sends
The total number of people who received the email. The number shown here is used to calculate email, click, and unsubscribe rates.
Open Rate
The percentage of people that opened the email. This metric is calculated as the total number of unique email opens, divided by the total number of recipients.
Click Rate
The percentage of people who clicked a link inside the email. This metric is calculated as the total number of unique email clicks, divided by the total number of recipients.
Unsubscribe Rate
The percentage of people who unsubscribed from your list through the unsubscribe link in the email. This metric is calculated as the total number of unsubscribes, divided by the total number of recipients.
Revenue Metrics
Revenue metrics include total overall revenue, revenue per person, and the average order value of the people who received the email. Revenue metrics are tracked only for accounts that track revenue through revenue attribution.
Revenue
The total amount of revenue earned from the campaign. This metric is used to calculate the revenue per person and average order value rates. Returned and canceled orders are not reflected.
Revenue Per Person
The average revenue generated by the people who received the email. This metric is calculated as the total revenue earned, divided by the total number of recipients.
Average Order Value
The average value of each order made by the people who received the email. This metric is calculated as the total revenue earned, divided by the total number of orders received.