Starting March 12, 2025, Shopify allows pre-selected opt-in boxes at checkout, customizable by region.
If you send emails to your customers, you need to ensure that you’re collecting the proper consent. Asking people if they want to receive marketing emails from you is one of the most important parts of email marketing. Luckily, Drip makes this easy for Shopify merchants. In this guide, we’ll teach you how to add a subscribe option to your Shopify checkout page.
Log into your Shopify admin and go to Store Settings to confirm that the subscribe to marketing email option is turned on.
- Navigate to your Shopify admin page
- Go to Settings on the bottom-left corner of the page:
- Click on Checkout on the side menu, then scroll to the Marketing options section to view the opt-in options.
- Toggle the option ON to display a checkbox for customers to opt in with.
- Select which Region to display a preselected checkbox for:
We recommend turning ON the pre-selected opt-in checkbox. However, check regional requirements before making any changes.
- Click Save at the top of the screen to maintain your changes:
Now, you’ll have a preselected signup option on your checkout page so you can get marketing consent from your customers when they purchase from you. This makes it even easier for you to market to anyone buying from your store.
That’s it. These simple steps are all you need to start collecting marketing consent from customers. When someone selects the signup option during checkout, their information will seamlessly show up in Drip. And you can rest assured that you have the proper consent from people who want to hear from you.