The new visitor condition lets you include or exclude your first-time visitors from seeing a specific campaign.
This condition is ideal for greeting and guiding your new visitors in the right direction by sending them, for example, to your most popular products. On the other hand, you can show a summary of what’s new on your website to your returning visitors.
To add the new visitor targeting option to a campaign, go to the Display Settings step in yourCampaign Builder.
Switch the “New Visitor” option on and specify whether your campaign should show or hide from new visitors.