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Setting up custom From and Reply-to Email Addresses

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Single email campaign visual email builder dropdown for From email address and reply-to email address

 

After setting up your Custom Sending Domain, you are now set to help make your emails look more authentic by using a custom From address with that same domain, as well as the option to configure a Reply-to email.

While both From addresses and Reply-to addresses can serve the same purpose in showing the validity of your email, they can also perform different roles:

  • From Address: The familiar contact email address. 
    • This consistent address is set to be recognized by the subscriber and the inbox as a trusted sender.
  • Reply-to Address: The address that can help drive engagement. 
    • When a subscriber responds, ensure that their email lands in the right inbox. Whether it is a dedicated support team, a sales inquiry, or an inbox dedicated to feedback, ensure replies reach the right team.

Set a custom Reply-To address and From address across all your Single Email Campaigns, Workflows, and Email Series.

Set Up Verified Domain Addresses in Email Setup

Before setting up custom sending email addresses, you will need to set up a verified Custom Sending Domain

  1. Navigate to Settings > Email Setup > Basic Email Settings
  2. Click Add custom email address to add a new email based on available verified domains

Basic Email Settings Sending email address settings

  1. Select the default sending email address for all email campaigns
    • When selecting a new default, any emails using a previously set default will be updated as well.

Choose a new default email address prompt to change existing email from addresses

Set or Create Custom Email Addresses Across Campaign Types

A new sending address can also be created from within:

Single Email Campaigns

Configure both your From and Reply-To addresses right within the Visual or Text Email Builder.

Visual Email Builder
Single email campaign visual email builder highlighting the from and reply-to email address settings
Text/HTML Email Builder

Navigate to Identity Settings to set your sending addresses:

Single email campaign Text Builder under Identity Settings highlighting the from and reply-to email address settings

In both Visual and Text/HTML Builders, click "Manage New Addresses" to add a new email address with a verified custom sending domain:

Visual Email builder under from and reply to email addreses, clicking manage sending address to add a new custom email address

Workflow Emails

While editing a Workflow, navigate to the Send an Email Action to configure the sending addresses. 

To create new sending addresses, click View email settings to redirect to your Email Setup page and create new addresses:

Workflow Send an Email Action settings highlighting from and reply-to email dropdown options

Email Series Emails

Navigate to the Email Series Settings > General Settings to set addresses or create a new one through the Manage sending addresses modal

Email Series under Settings tab highlighting From and Reply to email addresses

 

Frequently Asked Questions

What emails can be used for "From" and "Reply-to"?

Drip requires you to verify a custom sending domain and use sending addresses with the same domain. This means that free email addresses such as Gmail, Hotmail, Yahoo, etc cannot be used within our platform. This is in line with current regulations such as CAN-SPAM and other similar requirements for marketing.

Shopify Owned Domains:

If your store currently uses a default Shopify address  (ex: yourstore.myshopify.com), you’ll need a custom domain (ex: yourstore.com) before you can send emails with Drip. You can buy or transfer a domain directly through Shopify, or use providers like GoDaddy, Cloudflare, or Namecheap. Once your custom domain is live, you'll be ready to verify your custom sending domain and set up your custom sending email addresses.

Why can’t I delete a sending email address?

Once a default email is chosen with a verified custom sending domain, you must always have at least one default address. If you'd like to maintain only one sending email address, you will need to add the new email first, set it as a default, then delete the old one.

What happens to my already active or scheduled emails if I delete one of my saved sending email addresses?

  • Deleting a sending email set as a Reply-to email:

    • This will remove the reply-to email from all campaigns and leave the field blank.

       

  • Deleting a sending email set as your default From email:
    • To delete a sending address that is set as your default, you will first need to set a new default address.

  • Declaring a new default address will present you with a prompt to update all existing emails with the newly defined default address

Choose a new default email address prompt to change existing email from addresses

This action cannot be skipped and will only affect emails already using the default. Any emails set up with another sending address will retain their settings.