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Brand Styles and Images

Drip automatically pulls in your brand logo, colors, and fonts to help you match the look and feel of your brand across channels. 

We import your brand logo, colors, and fonts from your website to use in Visual Builder emails and Onsite Campaigns

When you update a brand asset, all emails and forms created moving forward will have the updated asset. Manually update existing emails and Onsite Campaigns with the new assets in the Visual Email Builder or in the Onsite Builder. The Onsite Builder will upload your brand color and fonts as design options and your logo will be added to the Image element.

Brand styling preview of fonts and colors from Brand assets page

Brand Styles

Logo

Your brand logo is pulled in from your website to use in email headers and as an image option within Onsite. You can upload a different logo at any time. 

When you update your logo or another brand asset, all emails created moving forward will have the updated logo. Manually update existing Campaigns with your new logo in the Visual Email Builder or in the Onsite Builder. We recommend using an image no larger than 1800px wide in .jpg or .png format.

Colors

Brand color settings in the brand assests page

Drip imports your brand colors from your website. Default colors are selected for the following:

  • Background

  • Button

  • Button text

  • Headline text

  • Body text

  • Link 

Fonts

Font settings under Text default in the Brand assests page

Drip imports your website fonts and sizes.

Set your default fonts under Text Defaults. If you don’t see the correct font detected, manually add one under Google Fonts. 

Currently, we're only able to import Google Fonts. 

Emails

Google fonts are available to use in our Visual Email Builder and Onsite Builder. Google fonts are not currently available in the Text Builder. 

Onsite Campaigns

Uploaded brand asset fonts, colors, and logos are added as design element options in the Onsite builder labeled Brand colors.

Drip Legacy Signup Forms

Drip lets you choose any Google Font to use on any popup, exit-intent, or side tab form. Google fonts are available in all form body text, field labels, fields, and buttons.

Fallback Fonts 

Select a fallback font in case someone’s browser doesn’t render your custom font. Using a fallback font is the best practice to ensure that your text doesn’t contain any missing letters or characters on someone else’s browser. 

Frequently Asked Questions 

I can’t find the font that I’m looking for. Will you be adding more custom fonts in the future?

While the Google font library is expansive, we understand that it may not have every font you are looking for. At this time, these are the only fonts available in Drip but we are exploring the ability to add custom fonts.

How many fonts can I add?

As many as you want! Go crazy. 

Can I import fonts from my store to Drip?

Currently, you can only add fonts from the Google font library. We are exploring the ability to add custom fonts in the future. 

Does Drip auto-generate a fallback font, or can I select my own? 

We auto-generate a fallback font, but you have the option to change it from the available list.

 

Resync Brand Assets

Resync brand logo, colors, and fonts with website URL and clicking Import button in Brand assets page

Need to update your branding? Resync your brand logo, colors, and fonts by entering your website URL and clicking Import. 

This will update branding on all emails and forms moving forward and the design options within Onsite. Manually update any existing emails and Campaigns in the Visual Email Builder or in the Onsite Builder.

Images

Account image library found in Brand assests page

Access all of your account images in one central location.

Here you can organize, search, and drag and drop images and gifs from your desktop to your asset library. Use these images in emails, Onsite Campaigns, and MMS.  

  • Sort images by newest, oldest, or alphabetically. 
  • Preview and delete images. 
  • Change an image name by clicking Preview.  

Frequently Asked Questions

Where can I access these images after I upload them? 

You can use an image uploaded to your library in emails, Onsite Campaigns, and MMS. 

If I delete an image in my asset library will it be deleted from an email?

No. The image will still appear in an email. 

Is there a limit on the number of images I can upload to my library?

No. 

If I delete an image from the image assets within my Campaign will it be deleted from my library? 

Yes. If you delete an image from the image assets bank in a Campaign, that image will no longer exist in your asset library.

I have multiple accounts under the same subscription. Can I share images between accounts? 

No. You can't share images between accounts via your asset library at this time.

How large can my images be?

We recommend 1800px wide or smaller in .jpg or .png format.

What about gifs?

Gifs should be less than 2.5 MB and a maximum of 600px wide.