Track Email Series Campaign Revenue

There are a few ways to monitor an Email Series Campaign in Drip. To view in-depth results, go to the Email Series Dashboard. To see email metrics at a glance, go to the list of Email Series.

Email Series Revenue Dashboard

_{Email Series Dashboard with revenue metrics.}

Monitor the performance of an Email Series with the Revenue Dashboard. If you track revenue in your account, the Dashboard allows you to see revenue and email engagement stats for the Email Series Campaign as a whole, and for each individual email for a given date range.

For each Email Series, you can:

• View the number of people in the Email Series

• View lifetime engagement stats:

  • Sent: The number of emails sent 

  • Opens: The number of emails opened

  • Clicks: The number of emails that registered at least one click

  • Unsubscribes: The number of people who decline to receive further communication

  • Replies: The total number of replies to the email (legacy user feature)

To view the Revenue, Revenue per Person, Average Order Value, or Average Time to Purchase broken down per day, click on each metric on the dashboard. Then you will see the graph for that metric.

To view the data for a given date range:

1. Click on the date in the upper right-hand corner of the dashboard

2. Select the start and end dates on the calendar, or select the date range from the drop-down

3. Click Apply

Email Series Non-Revenue Dashboard 

Email Series Dashboard without revenue metrics.

The performance of your marketing activities is critical to knowing how, when, and with what your customers are engaging, and the impact you’re having on your business.  The Non-Revenue Dashboard provides a deeper insight into the performance of your marketing activities. 

For each Email Series, you can view the number of New People by day, and customizable date range.

For each email, you can view lifetime engagement stats:

• Sent: The number of emails sent 

• Opens: The number of emails opened

• Clicks: The number of emails that registered at least one click

• Unsubscribes: The number of people who decline to receive further communication

• Replies: The total number of replies to the email (legacy user feature)

Email Series Campaigns List

To access a list of your Email Series Campaigns, click the Email Series tab.

Sort Email Series

The list of Email Series shows all of the series sorted by Custom Order in your account by default. Filter to view campaigns with the status of Draft, Active, Paused, or All. Sort by custom order, most recent, oldest, A-Z, or Z-A.

Search Email Series

Locate an individual Email Series by entering its name into the Search Email Series search bar.

Group

Organize Email Series based on their purpose using Groups.

People

The total number of people that are currently subscribed to the Email Series.