What is the conversion rate?
The conversion rate of a campaign is the ratio of your submissions to your campaign views.
In other words, your campaign’s conversion rate tells what percentage of the visitors that have seen your campaign completed the desired action.
Conversion Rate = (Submissions / Views) x 100
How can I see my conversion rate?
In your Onsite Dashboard, you can see the conversion rates of your individual campaigns.
How can I improve my conversion rate?
The conversion rate of your campaigns depends on multiple factors, including but not limited to:
- The number of your input fields;
- Your campaign design;
- Triggers and targeting options you use;
- How user-friendly your campaigns are;
- And so on.
The best way to find out what performs better for your audience is to A/B test your campaign copy, visuals, and targeting options.