Segment Integration

Segment is a customer data platform designed to help businesses collect, organize, and analyze customer data and maximize ROI. It offers powerful tools to collect, segment, and analyze data, track performance, and generate insights. Segment is the perfect tool for businesses looking to get insights, increase conversions, and maximize sales.

Setting Up Drip with Segment

Follow these steps to connect your Drip account with Segment:

1. Access your Segment workspace and navigate to Connections Catalog to reach the Destination catalog page
2. Search for "Drip (Actions)" and select it:

3. Click "Add Destination" to begin the integration process

4. Select an existing Source on the next page to connect to your Drip account

Retrieving Your Drip API Key and Account ID:

1. Log in to your Drip dashboard at https://www.getdrip.com/dashboard
2. Go to Settings → User Settings on the left-side menu
3. Find and copy your API key from the bottom of the page

4. Encode your API key by running this command in your terminal. The encoded API Key is what will go into Segment Settings:

echo YOUR_API_KEY: | base64

Note: The colon after your API key is required as per Drip's API authentication scheme (using Basic Auth with an empty password).

5. Find your Account ID by navigating to Settings > Account > General Info or by finding it in your browser's address bar when logged into Drip—it's the number after https://www.getdrip.com/  

Complete the Segment Configuration:

1. Enter your encoded API Key in the Drip destination settings in Segment
2. Input your Account ID in the appropriate field
3. Save your settings to complete the connection

Required Configuration Details

Both fields are required to establish a secure connection between Drip and Segment.

Integration Features

Preset Configuration Options

Drip's integration with Segment provides these ready-to-use configurations:

Preset Name	Trigger Event	Action in Drip
Track event	Event type = "track"	Record custom events in Drip
Identify	Event type = "identify"	Creates or updates person records

Custom Event Mapping

You can build custom event mappings by combining Segment triggers with Drip's supported actions. Each Drip account can support up to 50 unique mappings.

Track Event

Record customer actions in your Drip account

This action sends behavioral data from Segment to Drip, allowing you to trigger workflows, segment your audience, and personalize your marketing based on customer actions.

Default Trigger: type = "track"

Field	Description
Action*	Required. Type: STRING - The name of the event (e.g., "Viewed Product", "Added to Cart")
Email Address*	Required. Type: STRING - The customer's email address for identification
Properties	Type: OBJECT - Additional information about the event (e.g., product details, order value)

Example use cases: Trigger automation workflows, build audience segments, or personalize messages based on customer behavior.

Identify

Create or update person records in Drip

The Identify action synchronizes customer profile data from Segment to Drip, ensuring your customer information stays current and comprehensive across platforms.

Default Trigger: type = "identify"

Field	Description
Custom fields	Type: OBJECT - Additional attributes for the customer profile (e.g., "plan_type", "account_level")
Email Address*	Required. Type: STRING - The customer's primary identifier
IP Address	Type: STRING - The customer's IP address for location-based personalization
SMS Number	Type: STRING - The customer's mobile number for SMS marketing
Initial Status	Type: STRING - The subscription status for newly identified customers (e.g., "active", "unsubscribed")
Status	Type: STRING - Updates the subscription status, overriding initial_status
Status Updated At	Type: DATETIME - When the subscription status was last changed
Tags	Type: STRING - Comma-separated labels for customer segmentation (e.g., "high-value, promoter")
Timezone	Type: STRING - The customer's time zone for time-sensitive campaigns
Enable Batching?	Type: BOOLEAN - When enabled, multiple events will be processed together for efficiency

Example use cases: Update customer profiles, manage subscription status, apply segmentation tags, or customize engagement based on user attributes.

Development Resources

For additional technical information about our API capabilities, visit our Developer Documentation.