Heads up! Cell providers are going to be more strict about including opt-out language in SMS messages this year. While you’re at a lower risk using Drip SMS, we recommend adding opt-out language if you don’t already have it.
Send SMS via Workflows in Drip, and track results on the Workflow Dashboard.
Send an SMS Action
Create a Workflow
Click the + where you want to add an Action to send an SMS
Select Action > Send an SMS to a person
Enter the SMS name (consumers will never see the SMS Name. It's for you to see when you look at someone’s Activity Timeline or Workflow Dashboard.)
Enter your SMS message. The SMS message must have fewer than 1600 characters in order for it to send. To send a multimedia message (MMS) link to or upload an image.
In order to be TCPA compliant, SMS can only be sent between 8 am-9 pm in a person’s local time zone. If a person reaches this step outside of 8 am - 9 pm, they will pause here and continue through the Workflow once the SMS is sent.
Click Update Action
Complete building the rest of your Workflow
Toggle your Workflow ON to start accepting people
Drip automatically shortens URLs starting with
drip.io/ + a string of numbers and characters. We recommend using our shortened links to keep your character count down, but of course, you can use your own links if you wish to.
Without a shortened “
drip.io/” link in your SMS messages, Drip cannot track revenue performance of your messages. In every SMS, we recommend including a link that begins with “
http” (which Drip will then shorten) so you can track click rates and revenue.
On the Workflow Dashboard, you can track the effectiveness of each SMS message. In this view, you can see how many people received and clicked on each message. You can also see how much revenue is directly attributed to each message.
If a person clicks on a link in an SMS message and makes a purchase within 5 days, we will attribute their purchase to the SMS message. We cannot track open rates for SMS.
Without a link in your SMS messages, Drip cannot track the revenue performance of your messages. We recommend inserting a link in every SMS so you can track click rates and revenue.
Personalize SMS Using Liquid
Use liquid to personalize your SMS messages. When creating an SMS, select the Personalize link to view the available shortcodes that you can enter into your message.
Abandoned Cart Compliance
As of June 22, 2021 cell phone carriers (Verizon, T-Mobile, AT&T, etc.) enforced the following policies for abandoned cart automations:
- You’re limited to one message.
- You must send the message within 48 hours of the automation trigger.
This is an industry-wide policy and we are required to follow regulations in order to stay compliant. Non-compliant senders will be blocked from sending messages.