Strategic discounting can be a powerful tool for ecommerce brands to increase sales, drive conversions, acquire new customers, re-engage inactive customers, and clear inventory. Drip’s Dynamic Discounts feature makes discounting in Drip emails easy. At the moment, only Shopify discount codes are supported.
In this article:
- From any rule or workflow one-off email, in the Visual Email Builder, select Add Content > Dynamic Content.
- From the dynamic content choices, select Discounts.
- On the left sidebar, there is a drop-down listing all discounts that are currently active in Shopify. Expired discounts will not show. Future-dated discounts, however, will be available.
- Select the discount code you’d like to use.
- Click Preview.
- Click on the discount button, and you’ll see the discount automatically applied to your cart just like a Shopify shareable link.
What discounts will be available in the drop-down menu?
Only those that have not yet expired, and those with start dates in the future.
Will unique discount codes be generated even if the discount isn’t configured for single-use?
Yes. To put the control in your hands, we treat all discounts the same. Drip will always generate a unique code per email recipient, and each unique code acts as a copy of the original discount. For example, if you create a single-use discount in Shopify, then select it in a Drip email, each unique code generated will act as its own single-use code.
How do I create a single-use discount?
In the discount’s admin page in Shopify, make sure the “Limit number of times each code can be used in total” box is checked, and set to 1:
Can I use multiple discounts in the same email?
Yes. Each discount added to a Drip email will generate its own unique code.
What happens when the same discount is listed twice (or more) in the same email?
All uses of the same discount will be populated with the same unique code within an email.
Are there limits to the number of unique discount codes that can be created?
Shopify allows a max of 20,000,000 unique discount codes per store. That is an account-level limit, meaning you could have one discount with 19,999,999 unique versions or 10,000,000 main discount codes with 2 unique versions. If this limit is ever hit for a store, Drip will no longer be able to generate unique discount codes. As a result, we won’t send emails that include discounts until your Shopify store is back under the limit. It’s possible to manually delete discounts in your Shopify admin to achieve that.
Providing a shopper with a discount is a great incentive, though you want to discount strategically to avoid hurting your bottom line.
If you’re looking for some inspiration on how to position discounts to your customers, check out this guest post on our blog. We’ve also got pre-made workflows for cart abandonment and browse abandonment that you can start using in your own account.