Staying engaged with customers after they’ve made a purchase helps instill a deeper trust in your brand. One way of enhancing the customer’s experience is by helping them choose which of your products to buy next. With Recommendations, Shopify stores can add personalized, dynamic product recommendations inside of their emails to promote revenue growth.
In this article:
- Adding Recommendations to Emails
- How Drip Makes Product Recommendations
- How Recommendations Helps Grow Your Business
- Monitoring Your Revenue
Product recommendations can be placed in any Workflow, Broadcast, or Campaign email built with the Visual Email Builder.
To add product recommendations in your emails:
- Create or open an existing email built with the Visual Email Builder.
- Click Add Content.
- Click Dynamic Content.
- Click Recommendations
- Add the content block where you’d like it placed in the email.
- Click Preview
Previewing the email allows you to view the email as it will look to customers, including the content block for product recommendations. Use the “Preview As” to see the products suggested to an individual person.
If you’d like to automate post-purchase emails with product recommendations to your customers, install this pre-made workflow in your account. The content block is already included in the emails, but make sure to update the email design and content to fit your brand, then activate it.
Drip decides which products to recommend based on the customer’s past purchases. Product views, cart events, or any other Shopify events are processed in putting together a customer’s recommendations.
Products will be excluded from recommendations if the customer has already purchased the item or if the item is out of stock. It’s also possible to exclude products from displaying recommendations. To do that, add a “Drip Do Not Recommend” product tag in Shopify to any products you don’t want to recommend.
Giving personalized recommendations opens your customers up to other products you offer and can encourage repeat purchase behavior. It can also create brand loyalty, making customers more likely to promote your products or services to others.
After you’ve sent an email with product recommendations, view the dashboard for that email to keep track of how much revenue it's earning. Dashboards for Workflow, Broadcast, and Campaign emails all keep track of the total revenue, average order value, and more. Learn about how we attribute revenue to emails here.