We’ve released new and improved documentation for Drip! Check out our new Broadcast documentation at MyDrip for the best information about this feature.
The Broadcast Dashboard shows revenue and engagement metrics for Broadcasts broken down by the hour.
Unlike Workflows or Campaigns, the lifespan of a Broadcast is short-lived — most engagement with Broadcasts happens within the first 24 - 72 hours. The dashboard gives ecommerce brands a way to analyze those initial 72 hours, identify peak engagement times, and optimize their marketing strategies.
The dashboard provides the following analytics for a given timeframe:
- Total revenue earned by the broadcast
- The number of recipients
- Revenue per subscriber
- Average order value
- Open, click, and unsubscribe rates