Analytics provide valuable insight into how effective your marketing strategy is. Drip's main dashboard keeps you up to date with key metrics that reflect the volume of unique visits to your website, then the percentage of visits that result in subscriptions and how well those subscribers are ultimately converting. All stats displayed on the dashboard will be for the given period of time you set in the date picker in the upper right above the dashboard view.
Before diving straight into the three main stats displayed by your dashboard, it's important to get familiar with the color-coded metrics you see in the top left of the dashboard. These metrics can be viewed by hovering your cursor over the dashboard:
- First-time visitors (blue): The number of unique visitors to your website.
- Form opens (green): The number of times a form widget was opened up on your website for a given day. This metric counts automatic form opens as well as manual opens by web visitors.
- Form closes (red): The number of times an opened form widget was closed by a web visitor.
- Web subscriptions (yellow): The number of times a web visitor subscribed to your email list by submitting a form. This number reflects both form widget and embedded form submissions.
- Web conversions (yellow-green): Tracks the total number of identified web visitors who subscribed to your email list by way of form submission and who also eventually triggered a conversion you're tracking in your account. This number gets attributed to the cohort conversion rate after the first recorded instance for a subscriber.
Directly underneath the data visualization, there are some other metrics which are derived with the help of those mentioned above.
When someone visits your site for the first time, Drip applies a cookie to their web browser and device. Subsequent visits do not count towards these stats as long as they return on the same web browser and device. If the visitor returns on a different browser or device, Drip will not be able to locate a cookie, and the visit will count as a unique view.
Cohort subscription rate
Cohort subscription rate is the number of first-time visitors who eventually triggered a web subscription / first-time visitors. To become "subscribed" means that a past visitor of your site has become an identified subscriber.
Since it does not matter how much time passes from when someone first visits your site, and when they become subscribed, it’s not uncommon to see an increase in this report when you go back and review past date ranges. For example, say someone visits your site for the first time, then leaves a few minutes later. Then, a week later they return to your site (using the same browser and device as their first visit) and become subscribed. The new subscription will attribute to the date when they first visited your site.
Cohort conversion rate
Cohort conversion rate is the number of web conversions / the number of subscribers in your account.
A subscriber must meet all of the following requirements before their conversion activity counts towards this report.
- They must trigger an active conversion.
- They must be an identified subscriber.
- The subscriber must trigger the conversion within 5-days after opening or clicking a Drip email.
As with cohort subscription rate, it's common for this report to show a gradual increase over time.
Top Traffic Sources
Understanding where your online traffic is coming from allows you to focus your time and other resources on your top producing sources. This report also tracks the subscription and conversion rates produced by your top sources for the given period of time.
Direct traffic records the number of first-time visitors who visited your site by way of one of the following:
- The visitor entered your site URL into their browser and went directly to your site.
- The visitor clicked a bookmarked reference and went directly to your site.
- The visitor went directly to your site from another path that didn't involve coming from another website.
If the traffic source is not by direct means, you will see the URL of the referral source listed in the report. For example, if someone Googles your business and clicks a link directing them to your website, Google will be credited as the traffic source.
If you're running Facebook ads, you may see the following URLs listed:
m.facebook.comrepresents a traffic source from mobile versions of Facebook.
l.facebook.comrepresents a traffic source from a Facebook Link Shim.
Note: Your traffic sources will vary. If you notice an unfamiliar source listed in this report, we encourage you to research the source further to get more familiar with it.
Highest Performing Pages
Highest performing pages lists the URLs with the highest number of Drip form submissions that also resulted in a campaign subscription. This report also tracks the number of subscriptions credited to the URLs listed in this report.
If you do not have a form on your site that also creates a campaign subscription after a subscriber submits it, this report will have no data to report.
Frequently asked questions
Why isn't my dashboard producing any results?
Secondly, be sure your dashboard is showing a date range which you know there's data to report back.
Little to no traffic volume to your site is a common reason why your dashboard won't report back any data. For example, if your site experiences a spike in traffic during the holiday season, there will be greater consistency in data collection during that range of time for Drip to report back. If your traffic significantly drops off during the offseason, your dashboard may have little to no data to pull from, and reporting may seem inconsistent as a result.