Drip offers many different features that will help you enhance your email marketing. Depending on if you've used an email service provider in the past, there's a good chance you'll be familiar with many of the following terms. If you're just getting started in the marketing game, you can use this article as a resource to get up to speed with common industry jargon.
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When it comes to sending emails, there are three main email features that you'll find in your Drip account.
An ongoing series of automated emails to your subscribers. Most commonly used for evergreen material, mini-courses, onboarding and educational content (learn more).
A one-time email you can send to all of your subscribers or a smaller segment of subscribers. Best used for announcements such as monthly newsletters, product updates, sales promos, etc (learn more).
|Automation Email||One-off email found only in Workflows, Rules, and Bulk Ops. Allows you to respond to an automation trigger event with an email message (learn more).|
We have a few different features that allow you to automate your marketing processes inside of Drip.
Automatically applies actions to your subscribers based on trigger-based activities.
Send subscribers down a deliberate, yet customized journey and apply automation through trigger-based actions. Workflows allow you to apply tags and send campaigns to your subscribers. They can also make decisions about your subscribers, delay them at particular steps, and track important customer milestones (learn more).
One-off automations comprised of a trigger(s) and action(s) (learn more).
The activity that sets an automation step into motion: e.g. Submitted a form (learn more).
The result of an automation trigger: e.g. Apply a tag (learn more).
A milestone that you'd like for your subscribers to achieve, such as clicking a link in an email or making a purchase. Goals are an exclusive feature to Workflows (learn more).
Subscribers are your bread and butter. The better you know how to manage your subscribers, the better success you'll see with your marketing content.
A subscriber is a unique email address. All subscribers are managed through your Subscriber List (learn more).
You can think of a tag as a label you apply to your subscribers to describe something about them or something they've done, like becoming a "customer" (learn more).
Record each instance where a subscriber takes a particular action, such as when they download a whitepaper or make a purchase, for example (learn more).
Contains all active, unsubscribed, and undeliverable subscribers. You can think of it as your subscriber database. Email address is the most prominent piece of data found on your list (learn more).
A group of subscribers from your list who have something in common, such as tags, purchase frequency, lifetime value, and much more (learn more).
Determine your most qualified leads. A subscriber's lead score automatically increases or decreases based on their activity, or lack thereof (learn more).
Permanently remove subscribers from your account who have not opened or click any of their last 'x' number of emails, or any subscribers who haven't opened or clicked any emails in the last 'x' number of days (learn more).
The total number of emails sent.
The amount of emails that were opened.
The amount of emails that registered at least one click.
The amount of subscribers who declined to receive further communication.
The income generated through product sales. Cancellations, returns, and any other post-purchase activity is not included.
The total number of orders placed.
|Average Order Value||
Revenue divided by Orders.
Let's break down some of the most commonly heard terms in the email marketing industry.
Stands for Email Service Provider which is how you'd describe a service such as Drip.
An additional layer of confirmation that must be taken by a subscriber before further marketing content is sent. (learn more).
Describes content with a long shelf-life. Generally used for longer-term offers which remain relevant for weeks, months or even years.
Usually consists of a free, digital offer made to a subscriber in exchange for their email address (learn more).