In Drip, each one of your subscribers is made up of a unique email address, which is the most critical piece of information you have about your subscribers. In fact, an email address is all that is required to create a new subscriber in your account. You will never have to worry about duplicate subscribers ending up on your list. Instead, we'll update an existing subscriber wherever applicable.
When a new subscriber gets created in your account, we'll also create an individual profile where we'll store all of their information, including their email address, tags, custom fields, and other data.
We've updated our documentation! Check out our User Manual for more information about People in your account.
Go to the Subscribers tab in your Drip account to access your subscriber list. Then, click on any of the subscribers you see on that list to open up their profile.
You'll see lots of information when you land on the main profile view, including their email address displayed in a larger font, along with any tags they currently hold directly below.
You'll also notice there are six different tabs in each of your subscribers' profiles each of which will hold different types of information.
The activity timeline is where you can view different types of activity that Drip records about your subscribers. It displays the subscriber's activity in ascending order along with a date and time stamp for each recorded instance.
Via the activity timeline seen below, we can tell that they tagged as a new lead and subscribed to an email campaign.
You can manually subscribe email campaigns to an individual subscriber under the Subscriptions tab.
From the drop-down, select the campaign you'd like to subscribe to the subscriber, then click Subscribe.
The Emails tab provides a list of the emails sent to the person and the option to resend emails. An email can only be resent within 30-days of the original send date.
Tags & Custom Fields
Aside from the required email address, each of your subscribers can hold different types of identifiable data. This type of information is what will make each of your subscribers more identifiable from within your account.
Tags allow you to label your subscribers with identifiable pieces of information. For instance, it's common to add a "Customer" tag to anyone who has purchased something from you. Or, you might tag all new subscribers as a "New Lead" when they enter into your account.
The most common method used to tag subscribers is via automation features such as Workflows and Rules.
Here's an example of how you'd apply a tag to someone in a workflow.
You can manually apply tags to an individual subscriber in their profile under the Tags & Custom Fields tab.
Directly below the subscriber's tags, you'll see the custom fields you have saved for them. Custom fields are how you'll store data that is unique to an individual subscriber, like their first name for example.
You can add new custom fields for the subscriber by clicking the Add a custom field button.
When selecting an identifier name, you can choose from names that you've already saved in the past. Or, start typing in the field to create a new field identifier name. Then, in the value field enter the piece of information you'd like to store in that custom field.
Under this tab, you can view the general information of a subscriber. The field names you see there should be handled as reserved fields in Drip. These fields should never be duplicated as custom fields in your account as it can cause unwanted behavior when referencing particular information.
The email address and time zone fields are the only two fields that you can update from that view.
The Lifetime Value field holds the total amount of revenue you've received from that customer. If you've integrated your Drip account with any of our ecommerce integration partners, the value is updated automatically after each purchase. Learn more about Lifetime Value.
You can keep notes about a subscriber under the Notes tab. Notes are for your own internal use only and they'll never be shown to your subscribers.