The Visual Builder is how you'll create highly visual and beautifully designed emails. Using the builder requires no coding experience, and you'll be able to easily plot different elements throughout your email with just a few clicks of your mouse.
In this article:
To use the Visual Builder:
- Click on the Visual Builder option.
- Click Continue.
Note: When creating a campaign, the prompt will not appear until you click to add the first email.
Once you've chosen to use the Visual Builder, the email editor will open where you can start designing your email.
Before you begin creating your email with the Visual Builder, consider the following:
- If you're using a laptop or desktop with touchscreen features, you should disable those features before you begin to design your email. Device touchscreen features have been known to restrict functionality within the email editor. You may need to restart your web browser and computer after disabling your touchscreen.
- Recommended browsers include Chrome, Safari, and Firefox.
- Preview your design frequently to get a better idea of how your email will look when it's opened on different devices such as desktop, tablet, and mobile phones. To do this, click Preview in the email editor toolbar:
When you build an email with the visual builder, you'll see three main content areas that you'll start with: header, section, footer. To the left of the builder, click the Sections tab to view the order of your content areas.
You can access and edit the different styles for each area by clicking on each item in the structure.
Each email you create with the visual editor begins in this structure:
In the email header, you'll see that we've already included an image placeholder where you can insert your logo image. To edit the header, hover your cursor over that section and click the Edit Header button.
Include your main email body content within an email section. Add as many as you'd like, and keep in mind that you can always rearrange your email sections to create the right layout (excluding header and footer). To edit an element within a content section, hover your cursor over and click.
To add additional sections, click on the Sections tab to the left of visual editor and then click Add Section.
Then, you'll see that the editor expands and displays the available areas where you can place your new section. Hover your cursor over where you'd like to place the new section and click to set it. Sections can only be stacked vertically.
The footer automatically contains the required information you'll need to send commercial emails, including your postal address and unsubscribe link. To edit your footer, hover your cursor over that section and click the Edit Footer button.
Edit the global styles to automatically apply a particular and consistent design to different elements in an email. To access these styles, go to the General tab to the left of the visual editor and click the Edit Global Styles button.
Once there, you can edit the following global styles:
This style determines the background color for all existing and newly added sections placed between the header and footer of the email. It also where you'll set the width of the email. The max width of an email is 600 pixels.
Use this setting to edit the font families, font sizes (in pixels), and font colors for your email headings and paragraph text. You'll also see that you can modify the color and toggle the link decoration (underline) for your links.
For call-to-action buttons, you can modify the font family, font size, text color, and button color.
Once you've configured your base email styles, be sure to click Save Changes to save your progress. Otherwise, click Discard Changes to reset those settings back to the most recently saved instance.
The easiest way to edit or add content to a section is to hover your cursor over the part of the email you'd like to modify. While hovering over an individual element, notice how you can move, duplicate, or delete that element.
You'll also see that you can either edit the background and columns or add new content to a particular email section
Click the Edit Background and Columns button to edit a section’s background styles to include an image or set a different background color.
Then, adjust the settings that appear to the left of the visual builder.
While hovering over a section, click Add Content to add one of four different types of elements: image, text, button, or spacer.
This element allows you to choose an image from your image gallery, or upload a new one.
Once your image is in place, notice how additional settings appear to the left.
You can attach a hyperlink, trigger link, or expiring link to the image. You can also set alt text in the event it doesn't render onscreen, change the alignment. Use the vertical spacing and image size sliders to shrink or expand the space between the column.
Use this component to add text via the WYSIWYG editor to your email section. Also, take note of how you can insert custom HTML. To do so, click the Source button.
Use the slider to the left to modify the vertical spacing between columns.
NOTE: External fonts are not currently supported for emails built with the Visual Builder.
Insert a call-to-action (CTA) button element into your email.
When you place a CTA button into your email, you can set the URL where the button should direct the reader once clicked. You can also modify the button's color, alignment, width, and vertical spacing.
Insert a spacer if you’d like to add a bit of space between two elements.
A spacer can run horizontally only. Once a spacer is in place, you can modify its height. Use the slider to the left of the builder. Keep the display line enabled to change its width, stroke, style, and color.