The Visual Builder is how you'll create highly visual and beautifully designed emails. Using the builder requires no coding experience, and you'll be able to easily plot different elements throughout your email with just a few clicks of your mouse.
In this article:
Please note that our team is still hard at work developing this feature and the Visual Builder is currently in beta release. At this point, the builder can be used to design broadcast and campaign emails. The visual builder is not yet available for one-off automation emails.
To use the Visual Builder, create either a new broadcast email or a new campaign. In the process of creating either, you'll be asked which builder you'd like to use. Click on the Visual Builder option, then click Continue.
Note: When creating a campaign, the prompt will not appear until you click to add the first email.
When you open up the email, here's what you'll see.
When using the builder, you should rely heavily on the preview function, as that view displays the most accurate representation of how the email will render for your readers. To enter preview mode, click the Preview button in the upper-right corner of the builder.
While in preview mode, you can check to see how your email will look if a subscriber opens the email on their desktop, tablet, or phone. You can also send test emails and preview the email as an individual subscriber if you’ve added any personalization to the email.
When you build an email with the visual builder, you'll see three main content areas that you'll start with: header, section, footer. To the left of the builder, click the Sections tab to view the order of your content areas.
You can access and edit the different styles for each area by clicking on each item in the structure.
Each email you create with the visual editor begins in this structure:
In the email header, you'll see that we've already included an image placeholder where you can insert your logo image. To edit the header, hover your cursor over that section and click the Edit Header button.
Include your main email body content within an email section. Add as many as you'd like, and keep in mind that you can always rearrange your email sections to create the right layout (excluding header and footer). To edit an element within a content section, hover your cursor over and click.
To add additional sections, click on the Sections tab to the left of visual editor and then click Add Section.
Then, you'll see that the editor expands and displays the available areas where you can place your new section. Hover your cursor over where you'd like to place the new section and click to set it. Sections can only be stacked vertically.
The footer automatically contains the required information you'll need to send commercial emails, including your postal address and unsubscribe link. To edit your footer, hover your cursor over that section and click the Edit Footer button.
Edit the global styles to automatically apply a particular and consistent design to different elements in an email. To access these styles, go to the General tab to the left of the visual editor and click the Edit Global Styles button.
Once there, you can edit the following global styles:
This style determines the background color for all existing and newly added sections placed between the header and footer of the email. It also where you'll set the width of the email. The max width of an email is 600 pixels.
Use this setting to edit the font families, font sizes (in pixels), and font colors for your email headings and paragraph text. You'll also see that you can modify the color and toggle the link decoration (underline) for your links.
For call-to-action buttons, you can modify the font family, font size, text color, and button color.
Once you've configured your base email styles, be sure to click Save Changes to save your progress. Otherwise, click Discard Changes to reset those settings back to the most recently saved instance.
The easiest way to edit or add content to a section is to hover your cursor over the part of the email you'd like to modify. While hovering over an individual element, notice how you can move, duplicate, or delete that element.
You'll also see that you can either edit the background and columns or add new content to a particular email section
Click the Edit Background and Columns button to edit a section’s background styles to include an image or set a different background color.
Then, adjust the settings that appear to the left of the visual builder.
To insert additional columns, click the + icon where you'd like it to appear.
While hovering over a section, click Add Content to add one of four different types of elements: image, text, button, or spacer.
This element allows you to choose an image from your image library or upload a new one to use.
Once the image element is in place, notice how additional settings appear to the left.
You can attach a hyperlink, trigger link, or expiring link to the image. You can also set alt text in the event it doesn't render onscreen, change the alignment. Use the vertical spacing and image size sliders to shrink or expand the space between the column.
Use this component to add text via the WYSIWYG editor where you can add text content to the email section. Also, take note of how you can insert custom HTML. To do so, click the Source button.
While editing this element, you can use the slider to the left to modify the vertical spacing between columns.
Insert a call to action button to your email with this element.
Once the button is inserted into the email, you can set the URL where the button should direct the reader once clicked. You can also modify the button's color, alignment, width, and vertical spacing.
Insert a spacer if you’d like to add a bit of space between two different elements.
A spacer can only run horizontally. Once in place, you can modify the height of the element to the left of the builder. Keep the display line enabled to change its width, stroke, style, and color.