In this article:
- Before Getting Started
- How Drip Identifies Subscribers
- Identify Your Subscribers
- Identified Subscribers and Automation
The ability to identify subscribers, however, is not foolproof. In order for Drip to identify a returning subscriber, they must return to a web page where your snippet is installed and must also be using the same device, web browser, and IP address as when they were first identified. If any of those factors are missing, Drip will not be able to identify them as a subscriber and no event will be recorded.
An identified subscriber is also likely to become unidentifiable if they clear the cookies stored by the browser with which they were initially identified with.
In the next section, we'll go over the different methods which allow you to automatically identify your subscribers.
There are a few different features in your account that you can use to automatically identify your subscribers. Identification can be applied to a subscriber when they take one of the actions below:
- Submit a form widget
- Submit an embedded Form
- Click a link in a Drip email
Submit a form widget
Drip's form widget is directly linked to your tracking snippet. Therefore, if you're using them as subscription opt-in points, we’ll be able to immediately identify those subscribers and record when they return to a web page where your snippet is installed.
Submit an embedded form
Identifying a subscriber who submits an embedded form requires that your snippet is installed on both the web page where the form is active and the post-submission page where the subscriber lands immediately following the form submission. You’ll find that you can add a custom post-submission page under the form’s Design > Post-Signup tabs.
Click a link in a Drip email
For a subscriber that enters into your account unidentified, they can ultimately be identified through a link click in a Drip email. The URL used to create the hyperlink must direct the subscriber to a web page where your tracking snippet is installed. Once the subscriber clicks the hyperlink in an email and lands on a page with your snippet, Drip will be able to immediately identify them.
NOTE: Subscribers created through our REST API do not immediately get identified and you should use one of the above methods to do so.
Web Visitor Properties
Identified subscribers hold a few additional properties that unidentified subscribers do not. In an individual subscriber’s profile, under the Properties tab, you’ll see additional Web Visitor Properties which are reserved for identified subscribers.
As mentioned earlier in the article, the Visited a page event gets recorded in your Drip account each time an identified subscriber lands on a web page where your tracking snippet has been installed. You can use that event to trigger automation in your workflows and rules.
When setting up the trigger, enter the URL of the web page which should trigger automation when a subscriber lands on it.
NOTE: The trigger will only fire if your snippet is installed on the desired page.