In this article:
- Before Getting Started
- What is an Identified Subscriber?
- How to Identify Your Subscribers
- Identified Subscribers and Automation
An identified subscriber is any subscriber whom Drip can match up a tracking cookie, and associate it with an email address in your account.
In the next section, you’ll learn about how you can identify your subscribers.
You can identify your subscribers in a few different ways:
- Any subscribers that submit the Drip widget will be identified automatically.
- An identify API call can be used to identify subscribers.
The following explains each of the methods above for identifying subscribers.
Submit a form widget
Submit an embedded form
Identifying a subscriber who submits an embedded form requires that your snippet is installed on both the web page where the form is active and the post-submission page where the subscriber lands immediately following the form submission. You’ll find that you can add a custom post-submission page under the form’s Design > Post-Signup tabs.
Click a link in a Drip email
For a subscriber that enters into your account unidentified, they can ultimately be identified through a link click in a Drip email. The URL used to create the hyperlink must direct the subscriber to a web page where your tracking snippet is installed. Once the subscriber clicks the hyperlink in an email and lands on a page with your snippet, Drip will be able to immediately identify them.
NOTE: Subscribers created through our REST API do not immediately get identified and you should use one of the above methods to do so.
Web Visitor Properties
Identified subscribers hold a few additional properties that unidentified subscribers do not. In an individual subscriber’s profile, under the Properties tab, you’ll see additional Web Visitor Properties which are reserved for identified subscribers.
As mentioned earlier in the article, the Visited a page event gets recorded in your Drip account each time an identified subscriber lands on a web page where your tracking snippet has been installed. You can use that event to trigger automation in your workflows and rules.
When setting up the trigger, enter the URL of the web page which should trigger automation when a subscriber lands on it.
NOTE: The trigger will only fire if your snippet is installed on the desired page.