In this article:
- Before Getting Started
- What is an Identified Subscriber?
- How to Identify Your Subscribers
- Identified Subscribers and Automation
An identified subscriber is any subscriber where Drip is able to locate a previously applied cookie and associate the current web visit with an email address in your account.
In the next section, you’ll learn about how you can identify your subscribers.
Subscribers automatically become identified in Drip in the following ways:
- Submits a Drip form widget.
The following explains each of the methods above for identifying subscribers.
Submit a form widget
Submit an embedded form
Identifying a subscriber who submits an embedded form requires that your snippet is installed on both the web page where the form is active and the post-submission page where the subscriber lands immediately following the form submission. You’ll find that you can add a custom post-submission page under the form’s Design > Post-Signup tabs.
Click a link in a Drip email
For this identification method to work, the following steps must occur:
- The subscriber receives a Drip email which includes a link.
- The subscriber becomes identified.
NOTE: Subscribers created through our REST API do not immediately get identified and you should use one of the above methods to do so.
Web Visitor Properties
Identified subscribers hold a few additional properties that unidentified subscribers do not. In an individual subscriber’s profile, under the Properties tab, you’ll see additional Web Visitor Properties which are reserved for identified subscribers.
As mentioned earlier in the article, the Visited a page event gets recorded in your Drip account each time an identified subscriber lands on a web page where your tracking snippet has been installed. You can use that event to trigger automation in your workflows and rules.
When setting up the trigger, enter the URL of the web page which should trigger automation when a subscriber lands on it.
NOTE: The trigger will only fire if your snippet is installed on the desired page.