Sending Email Verification is only available in Drip accounts created on or after July 31, 2023.
What is Sending Email Verification?
Email Sending verification is as the name implies, requiring verification of the email you intend to use to send emails from within Drip. This process greatly reduces the ability to send spam, or to send emails from domains that someone may not have permission to send from. This also can help prevent typos or other accidental mistakes when trying to change what email address is being used to send.
What are the benefits of Email Verification?
Prevents Email Spoofing: By requiring that all emails be validated and that the person trying to send from an email address has access to it, this eliminates the possibility of an individual trying to send emails from a domain they do not actually have access to. While there are security measures on the receiving end of things to check for this, we are making this change to ensure that we aren’t sending emails from addresses that we shouldn’t be.
Protects and improves Email Sending Reputation: These changes overall will help maintain our already excellent sending reputation as a platform across all users, but in addition should heavily reduce the chance that our platform could be used for malicious sending from the average spammer. As an added benefit, using a matching email address to your domain results in much better performance for emails than if you utilize mismatching addresses
Protects From Accidental Typos: While this may sound a bit far fetched, being able to simply type in a different sending address has led to emails being rejected or marked as spam more often then you might think. Due to more strict mail policies requiring that the actual from email be a valid address, a simple typo such as Susam@domain.com instead of Susan@domain.com could cause an entire send to be invalid. By requiring your email addresses be verified, this eliminates this mistake completely.
What types of emails can be verified?
We will require that you verify a matching, on domain email address for whatever website you sign up with. This means that free email addresses such as Gmail, Hotmail, Yahoo, etc cannot be verified or used within our platform. This is in line with current regulations such as CAN-SPAM and other similar requirements for marketing.
Shopify Owned Domains: For customers using Shopify as their host that have not yet moved over to a private label website (if your domain still reads as yourstorename.myshopify.com), you will need to make the move to a full-fledged domain before you will be able to send mail with us. You can do this from within Shopify itself, or via any of the other normal domain registration companies like GoDaddy, Cloudflare, Namecheap, etc. Once your store has moved to a standard domain (yourstorename.com instead of the myshopify.com version) then you should be all set to register and verify an email for that domain with us. Our minimum sending requirements can be found in this article for any additional prerequisites you may need to finish before your account is fully set up and ready to send.
Can I Use Drip Without Verifying My Email?
Unfortunately unverified accounts will have extremely limited access to use Drip, and will not be able to set a customized email in any way. We will provide you with a temporary address such as firstname.lastname@example.org so you can still send out live emails to see how they appear within your inbox, but any large scale mailing cannot be done without verification. This not only ensures that you get the best results when sending emails from within your account, but also heavily protects us from letting spammers send mail from our platform unhindered.
How to Verify Your Email:
Once you’ve successfully logged into Drip, Click on the Settings Gear in the bottom left, followed by Email Setup, and then expand the Basic Email Settings category. From here you can click the “Add custom email address” button shown below:
From here, enter the email address that you intend to send your marketing content from. As a reminder, this email should be a valid, working email address that matches your website. We will send you a confirmation email to that address with a link that needs to be clicked within 30 minutes of being sent in order for it to verify. The actual message should look like this:
Once your email has been verified, it will show up in your email settings in a list with any other verified emails you have set up. There is also a toast notification letting you know if an email has been successfully saved like so:
After this point all future emails you create will default to using the first email you configure in this way, but you can select any additional verified emails from a drop down within the email builder. In the visual email builder, you can find this here:
In the text/HTML builder, it can be found here:
Frequently Asked Questions
Can You Resend Verification Emails? You definitely can. Any email that has not yet been verified should show a red “Unverified” tag next to it, and will have an ellipsis that you can click on to resend a new verification email, shown below.
Why Can’t I Delete My Verified Email?
Once you have verified an email with Drip, you must always have at least one verified email with us. This means that if you want to change your default email and only keep a single verified email, you must add the new email first, then declare that new email as the default, and then you can delete the old one.
What happens to my already active or scheduled emails if I delete one of my Verified Email?
To delete your default email, you will first need to declare a new default address, which will present you with this prompt.
This will update all of your existing emails to the new address you are setting as your default. This cannot be skipped, but any emails set to send from a non-default email should retain their current settings.
I just activated my account and I still can't send emails. What's happening?
Fully active accounts require you to use a verified email, meaning that the temporary email you are granted will not work past your trial period. This may mean that scheduled or "In-flight" emails may be paused if you run out of test sends. However, this can be fixed provided that email verification is completed within 5 days of the original sending time of that email.