Automation is what keeps your business running long after you've logged off for the night. It's what eases your mind when you think about how you're ever going to find the time to deliver your new email course to eager readers all over the world.
With Workflows and Basic Rules, automating your email delivery is just the start. Drip's automation features will handle everything from your most basic task, up to your most complex.
Capable of automating your endless list of marketing automation tasks, Workflows continually channel your subscribers down the right path, at the right time.
Workflows offer a number of different triggers and actions that allow you to perform just about anything you need, like apply a tag to a subscriber. They also can even listen for purchase events to occur via third-party ecommerce integrations such as Shopify, for example.
If the automation you have in mind doesn't necessarily require the heavy lifting of a workflow, then you can use Basic Rules. For instance, if you only wanted to apply a tag subscribers who complete a campaign, create a basic rule for that.
So, if you need to create a quick ad-hoc automation, Basic Rules have got you covered.