Campaigns, Broadcasts, and One-Offs will become the movers and shakers of your email marketing automation. We've designed our email features to be functionally robust, yet easy to maneuver.
So, whether you need to build an ongoing email series — or you'd just like to let your followers know what you've been up to lately — you'll find the right fit for just about any type of email.
The flagship email feature...
Campaigns are where you’ll build your ongoing series of emails. They allow you to keep your content organized and specific. Want to send a 5-day email mini course about the benefits of one of your products to anyone that submits your opt-in form? How about sending a few reminder emails if someone abandons their cart?
That's exactly what Campaigns were designed to do.
Just add any number of emails you need to get your message out there, set the timing delays between each email, activate it and you're good to go.
Send your campaign emails like clockwork when a subscriber triggers one of your automation steps.
Here's how you'd use a workflow to automate your campaigns after a form submission:
Let your whole community know what you've been up to. Broadcasts are your email soapbox, so to speak. They make it easy to send one-time emails to your entire subscriber list. Or, if you only wanted to include one of your super niche segments as its recipients, you can do that too.
Like, if you only wanted to send a broadcast email to subscribers that currently hold a particular tag, for example:
Whatever your message, make it clear with a broadcast email to your subscribers.
You'll find One-Off emails go hand in hand with Workflows and Basic Rules. Strategically place and automate your one-off emails at trigger points. For instance, we'd like to send a simple email to thank a customer after a purchase event is triggered in our workflow:
Although One-Offs are exclusive to Workflows and Basic Rules, this email feature will come in handy where Campaigns or Broadcasts aren't a great fit.