Have you ever wondered which subject line will result in more email opens? Or whether to send emails at 11 am or 2 pm? Set up a campaign Split Test and find out.
Note: Split Tests are an exclusive feature to Campaigns.
In this article:
To set up a new split test, go to Campaigns > Split Tests and click the “New Split Test” button.
You’ll notice that you can run a split test on three different email criteria:
- Subject line
- “From” Name
- Time of send
For example, if you're having trouble deciding between a couple of different subject lines, select "Subject line" then follow the rest of the steps to configure the test. For each test, you'll add variances to the original and let the test run until it can determine a winner.
Visit your test dashboard to check in on the progress of your split test.
You’ll notice that this dashboard will track these 3 things:
- Days running
- Approx. days to completion
You will need to give the test some time to circulate before Drip can successfully determine which campaign email variance is most effective. Another factor that can play in how quickly the test returns a “winner” is the volume at which the campaign is subscribed to. The more subscribers getting subscribed to your campaigns, the faster the test will return a percentage of confidence and determine a winner.
Once you are satisfied with the test results, you can click on the “Stop & Use This Variation” button to stop the test and send that particular variance going forward
Frequently Asked Questions
Can this same split test feature be used for broadcast emails?
No, this feature is only available for testing campaign emails.