Triggers are the gateway to your automation sequences. They decide when your workflows and basic rules should kick into gear. This article will cover how to set triggers in your workflows and basic rules. You’ll also find a complete list of Drip’s native actions.
In this article:
In Workflows, triggers serve two purposes:
- Entry triggers
- Goal triggers
An entry trigger determines when a subscriber should begin a workflow, and by what method. It is always located at the workflow’s topmost step.
For example, you can use the "Submitted a form" trigger as the entry trigger to your workflow.
Goal triggers govern when and how subscribers move through your workflows.
Notice how the "Order created" goal is detached from the portion directly above it. This is because a subscriber will pause in the workflow until the goal is achieved.
Triggers set Basic Rules into motion and are always the first step of the rule’s configuration. Unlike workflows, rules will not work without a trigger.
Here’s a complete list of triggers you can use in your workflows:
Subscribed to a campaign
Trigger your Workflow as soon as someone confirms their subscription to a campaign.
Completed a campaign
Trigger your Workflow as soon as someone receives the last email of a campaign.
Unsubscribed from a campaign
Trigger your Workflow as soon as a subscriber unsubscribes from a campaign.
Visited a page
Trigger a Workflow when a subscriber visits the desired page.
Clicked a trigger link
Start the Workflow as soon as a subscriber clicks the desired link.
Updated a custom field
Start your Workflow as soon as a particular custom field is updated for a subscriber.
Performed a custom event
Start the Workflow when a subscriber performs the custom event you specify.
Applied a tag
Start the Workflow when the subscriber is tagged with the desired tag.
Removed a tag
Start the Workflow when a specific tag is removed from a subscriber.
Made a purchase
Start the Workflow when the subscriber makes a purchase from an integrated payment provider.
Performed an action in another application
Start the Workflow when the subscriber performs an action sent to Drip from an integrated application.
Submitted a form
Start the Workflow when the subscriber submits a form you specify.
Submitted a landing page
This event is fired when the subscriber submits a page from a landing page provider.
Opened an email
Start the Workflow when a subscriber opens an email you specify.
Replied to an email
Start the Workflow when a subscriber replies to an email you specify.
Became a lead
Start the Workflow when the subscriber’s lead score passes the lead threshold.