Triggers allow you to fire automation and apply actions to your subscribers. In this article, you'll learn how to configure triggers in Workflows and Rules and learn more about the many different predefined triggers you'll find in your Drip account.
In this article:
Take a moment to get to know the many different predefined Drip triggers. When you're ready, continue through this article to learn more about how triggers function in automation.
|Applied a tag||
Triggers when a tag is applied to a subscriber.
|Became a lead||
Triggers when a subscriber’s lead score reaches the lead threshold.
|Clicked a trigger link||
Triggers when a subscriber clicks a Trigger Link.
|Completed a campaign||
Triggers after someone receives the last email of a campaign.
|Opened an email||
Triggers when a subscriber opens an email.
|Performed a custom event||
Triggers when a subscriber performs a given event.
|Removed a tag||
Triggers when a tag is removed from a subscriber.
|Replied to an email||
Triggers when a subscriber replies to an email.
|Submitted a form||
Triggers when a subscriber submits a form.
|Subscribed to a campaign||
Triggers when someone is subscribed to an email campaign.
|Unsubscribed from a campaign||
Triggers when a subscriber unsubscribes from a campaign.
|Updated a custom field||
Triggers when a custom field is updated for a subscriber.
|Updated lifetime value||
Triggers when a subscriber's lifetime value is updated.
|Visited a page||
You can begin to build your Workflows and Rules based on the predefined Drip triggers shown above.
Triggers can be placed throughout Workflows to apply any number of actions to the subscribers who trigger them. In Workflows, triggers are used to serve two different purposes. The first place a trigger serves a workflow is as its entry trigger.
The entry trigger determines the activity a subscriber must take before being allowed to pass into the automation.
For example, you can use the Submitted a form trigger as the entry trigger to your workflow.
Goal triggers govern when and how subscribers move through your workflows.
Notice how the Order created goal is detached from the portion directly above it. This is because a subscriber will pause in the workflow until the goal is achieved.
Triggers set Rules into motion, and are always the first step of the rule’s configuration. Unlike Workflows, Rules do not work without a trigger event.
If you'd like to restrict the trigger event for your rule, click Change located next to "This trigger applies to everyone." and set the criteria a given subscriber must match up with in order to trigger the rule.