Strategically pause your subscribers are certain points in your automation with a delay.
In this article:
A delay allows you to pause subscribers at a particular step of your workflow for minutes, hours, or days before they're allowed to move forward through a workflow.
Not only can you specify the duration of your delay, you can also select which individual day of the week and the time you'd like the delay to release your subscribers.
The only thing that can pull a subscriber out of a delay early, is if they achieve a downstream goal in the workflow. Here is more information on how delays react to goals.
Here’s a Delay example:
As you can see, there is a delay of 30 minutes before the subscriber will move on to the 'Flash Sale' campaign. You can use delays to strategically pause subscribers at a particular point in a workflow.
To add a Delay, click the + icon wherever you’d like for it to occur in the workflow.
When the modal appears, select the Delay step.
An additional modal will appear so that you can configure the delay’s wait time, the day of the week, and what time it should allow subscribers to resume down the workflow.
You can select days, hours, or minutes when configuring the delays “Wait” time.
A delay cannot be removed while there are subscribers currently in it. However, it is possible to edit the delay to either expand or decrease the amount of time that new subscribers are detained by it.
As you can see, the following delay already has a few subscribers currently in it.
If at some point you decide that you'd like to do away with the delay but don't have the option to delete it, you can zero-out the wait time.
All new subscribers will simply pass straight through the delay and move immediately on to the campaign subscription.
Subscribers active in the delay prior to it being edited must ride-out their remaining time as defined by the delay at the time they entered it.