Parallel Paths split your workflow path into multiple parallel paths so that you can run several actions at once.
In this article:
Parallel Paths allow you to run multiple concurrent paths in Workflows. Each path may contain actions, goals, delays, exits, and decisions. Parallel Paths have a similar look to decisions, but they are not logic based and apply to every subscriber passing through.
Here’s a basic Parallel Path example:
When a subscriber enters into the parallel path, they will travel simultaneously down both sides. They immediately get subscribed to a campaign on each side. This allows you to send multiple campaigns at the same time. If these campaign actions were set up vertically, the subscriber would have to finish one campaign before they can start the other.
Here's a more complex example:
When a subscriber enters into the parallel path, they'll receive a one-off email on the left branch and enter into delays for the middle and right branches. Once the email in the left branch has been sent, the subscriber will advance straight to the exit below the parallel path and never reach the other two actions in the middle and right branches. In order for them to remain active in the workflow after receiving the email in the left branch, the subscriber would need to reach a step allowing them to remain active in the workflow until they can finish the delays and pass through the middle and left branches.
To add additional branches to a parallel path, click the + icon to the right of the parallel path.
Using Goals in Parallel Paths
It might not be obvious at first how goals work in parallel paths. If you will be setting up goals in your parallel paths, we recommend reading up on this article so that you understand how goals behave in those types of situations.
To add a Parallel Path, click the + icon wherever you would like it to be placed in the workflow.
From the pop-up, select Parallel Paths.