Create automated email sequences in Drip with Campaigns. You can add as many emails as you’d like, and customize sending delays between them.
Then, you can decide how and when to send the emails to your subscribers using automation features like Workflows and Basic Rules.
In this article:
Go to the Campaigns tab > click the New Drip Campaign button and give it a descriptive name.
There are a few ways to get subscribers into campaigns – one is using our API, or integrations. Another is using bulk operations. But the main way is to create a new form and have subscribers opt-in via your website.
If you don't have any content yet, you can browse the selection of blueprints.
All you have to do is go in and replace all the placeholder content with your own, and you're good to go. If you've already composed your emails, go ahead and start from scratch.
By default, the first email in a campaign gets sent immediately once the campaign subscription is triggered for a given subscriber.
If you'd like to change that behavior, go to the settings of an individual campaign, which is located in the Campaigns sub-nav:
From there, you'll see the campaign's "Timing Settings" where you can set the delay of the first email by changing the "When should we send the first email?" drop-down from "Immediately after signup," to "At the next set time of day":
Once you've made that selection, go back to the "Emails" tab and set the delay for the first email:
For the emails sent after the first email in the campaign, be sure to set their delays as needed. By default, emails following the first in the campaign will get sent one day apart from each other.
Once you've finished setting up your campaign, you can go ahead and activate it:
Now you'll be able to use that campaign as many times as you'd like and in various places throughout your Drip account.
Now that we have a campaign ready to go, the next thing you'll need to do is send it to your subscribers. The easiest way to do that is through automation.
To do that in your workflows and rules, you'll use the "Send a campaign" action.
This action holds all the campaigns you've already created in your account, both active and inactive.
You'll notice a few additional settings in the action:
- Send a double opt-in confirmation email will send a confirmation email requiring additional action from the subscriber before they start receiving campaign emails.
- Restart the campaign when this action fires will start the campaign over from the first email, even if the subscriber has already completed, or is currently receiving that campaign.
- Continue sending campaign emails even if a goal is achieved retains the campaign subscription to a subscriber, even if they complete a goal in your workflow. You'll only find this setting when you send a campaign in your workflows.
In basic rules, the action can be used to set the "What actions should we perform?" step.
Can I send a campaign to an entire group of subscribers all at once?
Yep, run a bulk operation to manually subscribe an entire segment of subscribers to a campaign all at once. You'll find the Send a campaign action in the second step of the setup.
Why can’t I activate my campaign?
Double check that you have included a valid postal address in the campaign settings.
Do I have to use a form for my new campaign?
Using a form is optional. If you want to use this campaign in a workflow, please see this article.