Drip lets you grow a healthy email list and communicate with subscribers through one-to-one, or one-to-few, opt-in email interactions.
When a subscriber opts into your list, it means they want and expect to receive your emails. Opting in means a subscriber expressly gives you permission to email them.
Outbound (cold) email marketing
If you will be sending cold emails to generate leads or reaching out to potential prospects/customers through means other than them opting in and providing you with their email address, Drip is not a good fit for those use cases and cannot be used.
Even if you get a list from an association or group and have permission to email the list, this doesn’t necessarily count as an opted-in list. If the individuals on the list have not given permission to you to email them, you should use a platform designed to send cold email, rather than Drip.
Does your business model rely on outbound marketing? The following platforms have been crafted with the outbound email marketing process in mind:
As always, we recommend you review each of the above platform’s Terms of Service before committing to a decision.
Inbound email marketing and Drip
Drip was built for email marketers who have set out to interact, market to, and grow their email list with subscribers that have given their consent to receive marketing emails, otherwise known as, “opting in.”
The most common way of getting opt-in subscribers is through the use of opt-in forms provided by Drip, or an integration with SumoMe. Landing page integrations like Leadpages can harvest a healthy crop of opt-in subscribers as well!
If you are brand new to either outbound or inbound email marketing, it might be a good idea to read and review the CAN SPAM Act, which will inform you of what not to do when reaching for the ranks of an email marketing guru.