Wouldn’t it be great if you had an easy way to retarget your customers on Facebook after they have visited a page on your website? Before, you might have used a platform such as Perfect Audience to retarget your potential customers on Facebook. Not anymore.
With Drip’s Facebook Custom Audience (FBCA) integration, you can do all of that in a single workflow.
And guess what? We’ve already built it for you.
Here are a few links to some articles that will get you more familiar with the features used in this workflow:
Install the workflow
To install this workflow in your account, simply click the “Install this workflow” button.
This workflow allows you to retarget potential customers, who have visited a specific page on your website, then add them to a specific custom audience so they will see the appropriate Facebook ad-set on their feed.
A page visit will kick off the workflow.
You’ll see that the subscriber will immediately flow through a decision. If they have already purchased that ebook in the past (determined by a tag), they will immediately exit the workflow.
However, if they have not yet purchased your ebook, they will go down the No path. This will add the subscriber to a custom audience you have configured in your Facebook account, and they will start seeing Facebook ads advertising your ebook. By serving up the appropriate ad-set, you have that much better chance to sell your product to the customer.
Now the subscriber has come to a delay. This will give them ample time to see your Facebook ads and hopefully make a purchase. If they last through the entire delay, they get subscribed to an email campaign. This campaign can contain any number of emails you’d like, in order to stay engaged with your customer until they buy.
The final goal in the workflow revolves around your subscriber making a purchase. Once they do, they’ll get pulled from your reengagement FBCA, and email campaign, and get added to a different custom audience that you might use to target customers with upsells. It also tags the customer appropriately so that you can later segment based on that criteria.
Beyond the ‘flow
Just because your customer purchased your ebook, it doesn’t mean that your engagement with them has to end there.
By adding the customer to a new Facebook Custom Audience, you have the opportunity to upsell them the other products you might have.
Additionally, now that they’re tagged accordingly, you can target that segment with specific email messaging through broadcasts or additional email campaigns. These emails should hold copy that provides further value for the products they have already purchased, while also pitching other products that will enhance their experience.