This workflow powers day-specific deals and sales, perfect for Black Friday.
Install the workflow
To install this workflow in your account, simply click the “Install this workflow” button.
You might have noticed that this workflow does not have an entry trigger.
You can go about this a couple of different ways:
- Run a bulk operation to get subscribers into the workflow using the “Start a workflow” action
- Set up your own entry trigger based on a form submission, tag, or some other criteria
Once you install the workflow into your Drip account, you will see that there are four different email campaigns included with the install. Each campaign already includes some swipe copy that will save you some time, but you will need to go to each email and make sure you replace the placeholders with your own content.
Here’s an example of what the placeholder content looks like:
You’ll want to replace any content between square brackets with your own.
Facebook Custom Audiences
If you are using Facebook for your ads, you’ll notice that we added a few placeholders where you can send your subscribers to appropriate Facebook Custom Audiences (FBCA).
These are optional and if you’d like to use them, you’ll want to create or use FBCAs in your own Facebook Ads account.
Once the subscribers begin the workflow, they’ll get applied a tag and get added to an FBCA. Then, they’ll start receiving one of the email campaigns. Once they finish the campaign, they’ll go down a decision:
This decision checks for a tag that should have hopefully gotten applied to the subscriber while in the campaign.
We have set a basic rule with 3 different triggers all on the left side of the trigger:
You’ll want to switch up the trigger criteria with your own info such as your ecommerce integration (if you aren’t using Shopify), your trigger link URL and your checkout page URL.
Then, as the action, we apply the tag used in the above decision.
Any subscriber that has taken any of the above trigger steps before going down the decision they will get the tag and travel down the “Yes” path, get a new FBCA and enter into a delay.
If the subscriber does not go on to achieve the downstream goal of “Order created via Shopify,” by the time the delay ends, they will get a reminder one-off email offering an extended discount. You’ll want to add that copy/ coupon code to that email if you’d like to offer a discount. When they get the one-off email, they get added to another delay to give them time to take action. If they don’t, they will simply exit the workflow.
If they travel down the “No” path of the decision, that means they did not trigger any of the triggers from the above rule and did not ever get applied the tag. They will head into a delay for 1 day to give them time to achieve the downstream Shopify goal—and if they dont—they will simply exit the workflow.
The first goal you’ll notice is the “Order created via Shopify” goal.
To learn more about goals, check out this article.
If the subscriber achieves that goal while anywhere in the workflow above it, they’ll get removed from that section of the workflow and get pulled directly to that goal. They’ll get applied the “CUSTOMER” tag and record a conversion.
You’ll need to set up a conversion in your own account and set that action to that conversion.
The second goal is achieved automatically by the workflow by updating a custom field. Because the goal is set to record when that field is updated, it will get recorded instantly and they subscriber will move down another decision.
The workflow runs a calculation for you to see if the custom field has a value less than 26. If it does, that means there is still time before Black Friday and they can still take advantage of your sale. They will get another one-off email encouraging them to keep saving with more deals.
If the field is greater than 26, they will go down the no path and get a simple “Thank you for your purchase” email.
Once you have modified the workflow to fit your needs, you can go ahead and start the workflow.