Boost your revenue by reaching out to customers that have abandoned their carts on your Shopify store. Not only will you be able to keep in touch with these subscribers through email, Drip will also set them in the appropriate Facebook Custom Audience if you so choose to use that feature.
We've put together a few videos in order to help you get your shopping cart abandonment workflow up and running within your own Drip account, along with detailed instructions outlining each step of the video.
Before getting started with this workflow, you’ll want to integrate your Drip and Shopify accounts together (if you haven't already). We’ve created a separate article and video to help you out with that.
Additionally, you’ll notice that this workflow utilizes a couple different features:
We won’t get too heavily into the details with the above features, as we have separate documents outlining both features. It’s also important to note that this workflow is not dependent upon either of the above features. We do recommend checking them both out—and amp up your digital marketing game.
We've broken up this article into six different steps so that it is easier to follow along:
- Step 1: Install the workflow
- Step 2: Workflow teardown
- Step 3: Edit abandoned cart email campaign
- Step 4: Review and activate the workflow
- Step 5: Testing the workflow
To install the workflow:
- From the workflow example directly above, click Install This Workflow.
- When you get redirected, authenticate the install by signing in to your Drip account.
We’ve also created a short video to guide you through the install:
If you aren't immediately redirected to the workflow in your own account, go to Automation > Workflows. Select the Ecommerce Blueprint: Checkout Abandonment Workflow. In the next video, we’ll show give you a quick teardown about how this workflow functions.
We'll explain what's going on in the workflow in the upcoming two videos.
This first video explains the workflow steps starting from the entry trigger, all the way up to the first Goal:
In this second video, we’ll discuss everything starting from the goal, all the way to the final exit:
If you’re still new to the Workflows feature, we suggest checking out a few additional resources.
Next, edit the email campaign that was included with the workflow install.
By now, you’ve probably noticed that an email campaign was included with the installation of the workflow. You'll need to open up that campaign and swap out the placeholder content with your own marketing copy.
Here's a short video explaining these steps:
This campaign will allow you to stay in communication with anyone that has left their cart abandoned on your Shopify store.
To find the campaign, go to the Campaigns tab and open up the Abandoned Cart Follow-up Campaign, which includes three separate emails.
Open up each one of those emails and replace the placeholder content with your own marketing copy (you'll identify the placeholder content as content in all caps surrounded by double asterisks on each side):
So how does this campaign work?
Once the campaign is triggered by the workflow, the subscriber will receive the first email immediately. Then, they’ll receive an additional two emails over the next two days. Of course, you can set these time delays in any way that works best for your individual business.
Lastly, we’ll need to include the abandoned checkout URL within a link in each email, so that the recipient can easily navigate back to their own abandoned cart.
Set abandoned cart URL link in the email campaign
We’ve put together a short video to help you set up your abandoned cart link (we'll also include the process in text right after the video):
Go ahead and open the first email in the campaign and follow the upcoming steps. Once you’ve completed these steps in this first email, you’ll need to go into the other two emails and replicate the following steps again.
Now that you have the first email open, you’ll see a placeholder for where you’ll include the abandoned cart link:
Replace the placeholder content with a catchy call-to-action and highlight the text with your cursor. Then, click the hyperlink button in the email editor:
Now, in order for the link to redirect an individual subscriber back to their own unique abandoned cart checkout page, we’ll need to use a bit more Liquid. If you remember, we used the templating language to dynamically set a custom field for our subscribers when setting up the rule.
In the "Web Address" field of the hyperlink modal, insert the following shortcode, exactly as you see here:
In fact, you can copy and paste the above shortcode directly into the field and click the Insert button:
Again, we won’t cover the ins and outs of Liquid in this article, but you can learn more about the templating language here.
Once you've completed your edits in all three emails, go ahead and activate your campaign:
Lastly, you’ll want to make sure your workflow is ready to activate. To do that, double check your workflow to-do list. That list keeps track of any outstanding items you'll need to complete before the workflow can function properly. This might be anything from setting up your Shopify and Facebook Custom Audiences integrations to activating your email campaigns.
Here’s a short video with more information:
Once you’ve got everything ready to go, activate the workflow:
And that's it!
You now have a fully functioning cart abandonment workflow that will kick into action anytime someone either starts or abandons their current cart in your Shopify store.
So you're probably wondering if this will all work. If you'd like to be able to test the workflow, the best course of action is to set up a bogus gateway in your Shopify account. This will allow you to mimic the actions your subscribers will likely take in your store.