Get up to date analytics on your campaigns, broadcasts, and one-off emails. You'll also discover open, click, unsubscribe, and reply rates on an email by email basis.
In this article:
Go to Analytics > Email Metrics to view your email analytics.
Select the type of email you'd like to run the report for, then the specific email.
Use the date picker to select a date range to limit the report to.
To view metrics for a broadcast email, select “Broadcast Level” from the first drop-down and then select the individual broadcast you’d like to run the report for. A second drop-down will appear where you will select the individual broadcast email you’d like to view. Once you select the email, the report will automatically refresh (you don’t have to click anything) with the email’s metrics displayed on the page.
Because broadcast emails are a one time send, it’s not uncommon to see a drastic drop-off in metrics for these types of emails similar to the example reports dashboard used above.
Select “Campaign Level” from the first drop-down to view metrics for this type of email. A second drop-down will appear so you can select a particular campaign, then a third to select which email you’d like to dissect.
Unlike broadcast emails, campaigns are designed to continually send the same emails everytime a subscriber opts-in to it. Depending on how long the campaign has been active—and if there have been any pauses or mass manual subscriptions performed by account users—you might see drastic increases, as well as drastic decreases in metrics depending on the date range you have selected for the report.
These metrics refer to one-off emails send in your workflows and automation rules. They also record metrics for one-off emails sent through your bulk operations.
To view this type of email, select “Automation Level” from the first drop-down and then the individual one-off email when the second drop-down appears.
If the email you’ve chosen is sent via your workflows or basic rules, it’s not uncommon to see either slight or drastic increases and decreases in its metrics display. What you see will also depend on the date range you have selected for the report. If the email was sent once or very infrequently through bulk operations, it’s more likely you will see sudden drops in metrics, as the majority of your subscribers will open the email relatively soon after they've received it.
Run a bulk download to export key email data to CSV file.
Select your email type, start and end dates, then click the “Download Report” button. Drip will send you an email with a link to download this data to CSV file.
Keep in mind that this report includes all emails of the type you select sent between the start and end dates indicated in the report.