Zapier connects the apps you use every day and provides an easy way to automate your marketing. Although Drip might not integrate with all of the apps you're using, there's a good chance that you'll find a connection through Zapier and the hundreds of integrations they maintain in their library.
In this article:
When you connect Drip and Zapier together, you can send data to Drip when an event-based trigger is fired by another application. Once Drip processes that information, you can create or update subscribers, subscribe email campaigns, record events, and apply or remove tags. Zapier can also be used to send data from drip to another service. You can view an entire list of Zapier's supported Drip triggers and actions here.
In your Zapier account, go to Connected Accounts and start typing “drip” into the search field. Then, select the Drip integration when it appears in the dropdown.
An additional window will prompt you to enter the API token that is unique to your Drip account. The API key is what provides Zapier with the access it needs to send or retrieve data to or from other services.
If you are already signed in to your Drip account, you can simply click the hyperlink in the popup window to be redirected to the area in your Drip account where you can copy your API token. Or, go to Settings > User Settings in your Drip account to grab your API token.
Once you’ve entered your API token, it is a good idea to ensure that the connection has been set up properly. To do this, click on the Test button. If the button displays a success message and turns green, that means that things are all set up and ready to go. If you get an error or any other message warning you should follow any directions displayed in the error message.
For more information on how to go about connecting all of your essential apps to your Zapier account, check out this article in Zapier’s Support Docs.
Now that you have your Drip account connected to your Zapier account, you can start using Drip as either the trigger or action steps in your zaps. When Drip is used as the trigger, data is sent from Drip to whichever service you have selected as the action. If Drip is set up as the action step, data gets sent from the trigger app to Drip and something will automate, such as creating/updating a subscriber or sending in an event.
Here are recommendations for some of the more frequently requested services that we don't currently integrate with that you can connect via Zapier:
Surveys & Polls
Here are some of the more popular Zaps being used by Zapier and Drip customers:
To view a list of supported triggers and actions that you can use with Drip, check out this article in Zapier’s Support Docs.