Zapier connects the apps you use every day and provides an easy way to automate your marketing. Although Drip might not integrate with all of the apps you're using, there's a good chance that you'll find a connection through Zapier and the hundreds of integrations they maintain in their library.
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When you connect Drip and Zapier together, you can send data to Drip when an event-based trigger is fired by another application. Once Drip processes that information, you can create or update subscribers, subscribe email campaigns, record events, and apply or remove tags. Zapier can also be used to send data from drip to another service. You can view an entire list of Zapier's supported Drip triggers and actions here.
To connect Drip to your Zapier account:
- Sign in to your Zapier account, then navigate to Home > Connected Accounts.
- Search for “Drip” in the integrations search bar, and click it when it appears in the list.
- A secondary prompt will appear and ask you to enter your Drip API token.
- Once you enter your API token into the field, click the Yes, Continue button.
- To test your connection from Zapier to Drip, click the Test button.
A success notification will take the place of the Test button when the test returns a successful response.
In the event that you receive an error message, double check that you've entered the correct API token to your Drip account.
Now that you have your Drip account connected to your Zapier account, you can start using Drip as either the trigger or action steps in your zaps. When Drip is used as the trigger, data is sent from Drip to whichever service you have selected as the action. If Drip is set up as the action step, data gets sent from the trigger app to Drip and something will automate, such as creating/updating a subscriber or sending in an event.
When Drip is placed as the “Action” step in your Zap, you’ll be able to send data directly to your Drip account via the service you’ve selected for the Zap’s “Trigger” step.
There is, however, a slight caveat you should be aware of when you get to the point where Zapier tests your action step.
When Zapier attempts to test the action step where Drip is configured, it makes an attempt to access your Drip account and retrieve a subscriber based on the Set Up Template step of the Zap configuration. If the data is not present in your Drip account, the test will fail.
For example, while setting up the "Set Up Template" step of the zap, you’ll notice that there are two required fields: Account ID, and Email Address. Both must be present in order for your zap to work properly.
Click the Account ID dropdown and Zapier will serve up a list of your Drip accounts.
Remember, this is based on the API token you entered into Zapier when connecting your Drip account to your Zapier account. You'll only see the names of accounts in your Drip account.
Next, you must set an email address parameter so that Zapier can dynamically create or update subscribers in your Drip account. This is also the step with the greatest potential for error.
If that email address does not currently exist in the Drip account you’ve selected for the first required field (account id) of the configuration, you’ll receive this onscreen error:
To resolve this, you must go back into your Drip account and create a new subscriber with an email address which lines up with the email address you’re currently testing.
To quickly add a new subscriber to your Drip account:
- Sign in to your Drip account.
- Navigate to the Subscribers tab.
- Click the New Subscriber button.
- Enter the email address you’d like to use to complete the test, then click the Add button.
Note: The email address you enter into your Drip account must be the same as the email address you’re testing for the setup, otherwise the test will fail.
- Go back to your Zap and run the test again.
For more information on how to go about connecting all of your essential apps to your Zapier account, check out this article in Zapier’s Support Docs.
Here are recommendations for some of the more frequently requested services that we don't currently integrate with that you can connect via Zapier:
Surveys & Polls
Here are some of the more popular Zaps being used by Zapier and Drip customers:
To view a list of supported triggers and actions that you can use with Drip, check out this article in Zapier’s Support Docs.