When you enable Lead Scoring, your subscribers will have scores assigned based on their interactions with your website and emails. One example: When a prospect visits your pricing page or opens an email, their lead score increases.
Go to Settings > Lead Scoring > click Enable Lead Scoring.
Enabling Lead Scoring will also show the option to retroactively mark your subscribers as leads.
Let’s take a look at an example subscriber. Go to the "Subscribers" tab and look for a subscriber with a lead score.
Click on the subscriber to pull up their activity feed. Then change the "Showing" drop-down to "Lead Score Activity" to see all activity affecting their lead score.
You'll see the activity, along with a score icon directly below. That icon displays the incremented amount the particular activity added to the subscriber's lead score.
Adjusting How Lead Score Is Calculated
You can adjust how points are assigned to various actions your subscribers perform. A visit to your product’s tour and pricing page can be set to increase a lead score, while a visit to your careers page can be set to decrease this score.
Similarly, email engagement and custom events can be set to affect the score.
Lead Scoring is set to automatically calculate aging. For each week of inactivity, a lead score will drop by 4 points while a subscriber maintains a lead score of at least 30 points or higher. If a subscriber lead score drops below 30 points, each week of inactivity will result in a drop of 1 point until the subscriber regains a lead score of at least 30 points or higher.
We base our default scoring on industry-standard calculations, but you can adjust how points are awarded for each action, or assign points for opt-in forms and custom events.
Modifying Your Lead Threshold
Setting a Lead Threshold promotes a subscriber from a prospect to a full-fledged lead. Once this threshold is met, a prospect who has passed the Lead Threshold can be eligible for Automation Rules which can be used to add a lead to a list which will nurture them further. Lead Threshold is by default set at 65 points, and you can adjust this to your specific requirements.
How To Set Up Automation Rules
This rule sends a subscriber to our Facebook custom audience when their lead score reaches your lead threshold.