Shopify is an Ecommerce platform that allows you to easily sell online, at a retail location, and everywhere in between. Easily set up this integration and start automating based on events that Shopify sends directly into your Drip account.
In this article:
- Integrate Your Drip and Shopify Accounts
- Sync Your Shopify Store's Order History to Drip
- Shopify Events
- Set Up Automation
- Shopify Workflows
Integrate Your Drip and Shopify Accounts
To integrate your Shopify and Drip accounts together, log in to your Shopify account admin, and copy the URL you see in the address bar of your web browser.
Then, paste your Shopify admin URL into Drip's Shopify integration page, and click Take me to Shopify for authorization.
If you're not already logged in to your Shopify account, you'll be asked to do so at that moment. You'll also receive a prompt to install the Drip app so that Shopify will have clearance to send information over to your Drip account. Click Install unlisted app.
At this point in the setup, you'll notice that Drip is currently performing an import of your Shopify store's order history (if applicable). You'll also notice that you can return to this page to re-sync your store's order data or remove your store if needed.
If there were orders synced to your Drip account during the integration setup, you'll find that there are many different ways you can access those orders from inside your Drip account. We suggest taking a moment to learn more about how an order works.
NOTE: You can test the integration by setting up a bogus gateway in your Shopify account and making a few test orders.
Behind the scenes, we've automatically installed your Drip account's Javascript snippet, along with with a product page tracking snippet. That snippet alerts your Drip account each time an identified subscriber visits a specific product page on your store.
Sync Your Shopify Store's Order History to Drip
If you've just completed the steps above to integrate your Shopify store to your Drip account, Drip has already synced your store's order history to your Drip account.
However, if you'd like to perform a re-sync of your Shopify order data, you'll see that you can do so via the Re-sync Store Data button.
When performing a sync of your store's order history, Drip will create a new subscriber for any order that has been recorded with an email address that does not already exist in your Drip account. If the subscriber does exist, Drip will simply update them with new information as needed.
You should take note, that, data synced to Drip from your Shopify store does not trigger automation in your Drip account. This is to prevent unwanted actions from being applied to customers for whom the automation task might be irrelevant at that point.
Additionally, Drip turns each individual Shopify order into a native dataset in your Drip account, also called an order. Take a look through this article to learn more about how to access the orders in your Drip account.
Shopify Events
Shopify sends a number of events when a customer takes some sort of action on your store. Those actions can range from simply creating a cart by adding an item to it, to completing orders. Depending on the situation at hand, Drip will be able to intake and record a number of Shopify events.
Here is a list of Shopify events and properties that can currently be recorded by Drip:
| Event Name | Properties |
| Checkout created |
value total_discounts currency abandoned_checkout_url line_items tags source
|
| Checkout deleted |
source
|
| Checkout updated |
value currency abandoned_checkout_url line_items source
|
| Customer created |
source
|
| Customer deleted |
source
|
| Customer disabled |
source
|
| Customer updated |
source
|
| Fulfillment created |
line_items tracking_company shipment_status tracking_numbers source
|
| Fulfillment updated |
line_items tracking_company shipment_status tracking_numbers source
|
| Item checkout created |
title sku quantity product_id value source
|
| Item fulfillment created |
name sku quantity product_id fulfillment_status value total_discount source
|
| Item fulfillment updated |
name sku quantity product_id fulfillment_status value total_discount source
|
| Item order created |
name sku quantity product_id value total_discount source subscriber_initiated
|
| Item order cancelled |
name sku quantity product_id value source
|
| Order cancelled |
value currency line_items source
|
| Order created |
value total_discounts currency line_items source subscriber_initiated
|
| Order fulfilled |
value total_discounts currency line_items source
|
Once we record a Shopify event in your Drip account, you'll be able to access its properties through Liquid (learn more).
Set Up Automation
Create a trigger in a workflow or a basic rule and choose Shopify as the provider. Then, select the event that you would like to trigger an action in Drip.
Use the Viewed a product event to trigger automation based on someone viewing a specific product on your store.
As you can see, you can restrict the trigger to specific products by adding product properties.
Once the integration has been successfully set up, you can access the Drip app within Shopify by selecting Apps from the left-hand sidebar in your Shopify account.
Shopify Workflows
We have created a couple workflows that you can install right into your own Drip account: