Campaigns become an incredible asset when developing continued engagement with your subscribers. Although they are quite powerful on their own, that power is exponential when they're implemented in Workflows.
Workflows make it possible to start and stop individual campaigns based on actions that your subscribers take. For instance, you might have a specific campaign to warm up new leads until they purchase, and if they do, you'll likely want to stop that current campaign and maybe event trigger a new one.
In this article:
To send a campaign in your workflow, use the Send a campaign action.
This action allows you to select any campaign you have already created under the Campaigns tab.
Note: If a subscriber unsubscribes themselves or if you manually unsubscribe them, they will also get removed from the workflow that initiated the campaign subscription.
Campaigns allow you to link together multiple emails that you would like your subscribers to receive in sequential order. Since your campaigns are reusable, you can set up an entire email sequence, then use it in as many workflows as you’d like.
So, you might be wondering why you wouldn't just use a one-off email for this? Well, you can. However, once you add more than a few one-off emails, you’ll notice that your workflow can get fairly bloated. Plus, you must add a delay in between each email to get the right timing between emails. At this point, your workflow can potentially become more difficult to manage.
Here are some reasons campaigns might be better to use:
- You want to reuse this email sequence in multiple workflows.
- You need to reorder the email sequence in the future.
- You don’t need to change up the “from email” for individual emails.
- You have more than a few emails you need to send.