Forms are your lead capture tool. Easily display opt-in forms on your website to start building your email list. Perform different actions with each form submission, including sending a campaign, applying tags plus many others.
In this article:
Go to Forms > click New Opt-In Form.
Navigate to the Design tab of your form to further set up your form to add the headline, description, to select colors, and decide where it should appear on your site.
Note: Newly created form widgets and edits to existing form widgets, may take up to 15 minutes to reflect on your website. If you experience any delay longer than what is stated above, clear your cache and refresh your browser.
Headline and Description
Compose the headline and offer a description that explains why someone should opt in.
Being as honest and descriptive with your offer is the best way to get quality leads. And if you give them exactly what they were expecting, there's an even better chance they'll become a customer before long.
Adding Form Fields
Add more form fields if you'd like to collect additional information about your subscribers. Forms will always require an email field.
Adding an Image
Display a message to the subscriber and tell Drip where you'd like to redirect the subscriber once the form submission is complete.
When choosing the confirmation settings for your form, it's best practice to require confirmation Only to new subscribers. This ensures that the subscribers joining your list are real humans. It's also an effective deterrent from spam bots ending up on your list.
When deciding where to place your form, select an area on your site where it easily catches the eye, but at the same time won't obstruct the user from accessing any of your site's functionality.
Design your form around the colors you've chosen for your band or a specific product you're selling. Set your font size, opacity and where you'd like the form labels to appear.
Next, set the form's behavior. This is where you'll set the form's popup delay and configure other timing/triggering options.
Hide or Show your forms on specific pages of your site. The widget is mobile friendly and works as normal when submitted via mobile devices.
Set the actions you'd like to perform when a subscriber submits your form under the Rules tab. You can automatically apply tags, send campaigns, one-off emails, along with many other options.
You can use the form submission events to trigger your workflows and rules.
Use the Submitted a form event when setting up the trigger. Then, select the form you'd like to trigger the automation.