Forms are your lead capture tool. Add a form to your website and start sending all your new leads directly to your drip account. Automate various actions and trigger your workflows and campaigns when a subscriber submits your form.
In this article:
Go to Forms > click New Opt-In Form.
Under the Form's "Design" tab is where you'll craft its headline and description, select colors, and decide where it should appear on your site.
Compose the headline and offer a description that explains why someone should opt in.
Being as honest and descriptive with your offer is the best way to get quality leads. And if you give them exactly what they were expecting, there's an even better chance they'll become a customer before long.
Add more form fields if you'd like to collect additional information about your subscribers. Forms will always require an email field.
Upload an image (optional).
Display a message to the subscriber and tell Drip where you'd like to redirect the subscriber once the form submission is complete.
Enable/disable your form confirmation settings. It is best practice to stick with the "Only to new subscribers" confirmation setting. This ensures that only verified email leads make it through to your subscriber list.
When deciding where to place your form, select an area on your site where it easily catches the eye, but at the same time, doesn't obstruct the user from other functionality.
Design your form around the colors you've chosen for your band or a specific product you're selling. Set your font size, opacity and where you'd like the form labels to appear.
Next, set the form's behavior. This is where you'll set the form's popup delay and configure other timing/triggering options.
Hide or Show your forms on specific pages of your site. The widget is mobile friendly and works as normal when submitted via mobile devices.
Set the actions you'd like to perform when a subscriber submits your form under the "Rules" tab. You can automatically apply tags, send campaigns, one-off emails, along with many other options.
You can use the form submission events to trigger your workflows and rules.
To do this, you'll use the "Submitted a form" trigger. Then, select the form you'd like to trigger the automation.