Subscribers who receive emails in their own time zones tend to show higher engagement when it comes to open and click rates. Capturing this valuable piece of information about your subscribers also prevents your email from getting buried by those sent closer to when they're first logging into their email for the day.
Drip automatically captures a subscriber's time zone when one of the following happens:
Note: Subscribers time zone will be updated every time they submit a form or click a link and will update to their current device time zone each time it is submitted.
First, we need to search for the segment of subscribers where the time zone has been captured.
Go to Subscribers > List, then apply the Time zone filter. Just like you see here:
Now that we have returned only those subscribers that have their time zones recognized by Drip, let’s save them into a segment.
Click Save Segment and name it anything you’d like.
Now we have a segment running that will intake any future subscribers that have their time zone set and recognized by Drip.
How to send emails in a subscriber’s time zone
In a campaign, navigate to the campaign settings and make sure that the campaign Time Settings is configured to send in subscriber’s time zone.
When scheduling a broadcast:
If you do not have set time zones for all of your subscribers, Drip will send the email in the account owner’s timezone.