Send one-off emails at specific trigger points across your automation. For instance, if a person makes a purchase you might want to send them a simple email to thank them.
Learn how to set up one-off emails in:
To set up one-off emails in your workflow, click the + icon wherever you would like to place the email.
Add an Action step to the workflow:
Select the Send a one-off email action from the drop-down and click the Edit email settings link to open the email editor:
In Rules, you'll find the Send a one-off email action in the second step, the Action step of the rule.
Go to Reports > Email Metrics to view open rates, clicks, unsubscribe rates, and reply rates of specific one-off emails.
When setting up the analytic view, one-off email metrics are located under the Automation Level drop-down. Then, select the email.